Strategic Planning Manager

Job Overview:
Associate Planning Manager will be responsible for the planning and strategy leading. You will collaborate closely with the Business Development (BD)/Sales team to identify client needs and develop effective marketing and business strategies. This role requires a deep understanding of market trends, competitive landscapes, and customer behaviors to ensure successful campaign implementations and long-term business growth.
Key Responsibilities:
Planning & Proposal:
Work closely with the BD/Sales team to define the objectives of campaigns, based on client business needs, focusing on sales or customer behavior.
Ensure all content and formats comply with brand guidelines and meet client objectives.
Develop and present proposals to clients, aligning with their goals and expectations.
Create and execute strategic marketing initiatives for the company.
Analysis & Research:
Conduct detailed market analysis and research to identify emerging trends, opportunities for growth, and competitive threats for both clients and the company.
Analyze the competitive landscape to develop strategies that mitigate risks and leverage new market opportunities.
Implementation of Campaigns/Projects:
Lead the effective implementation of strategic initiatives across the organization, collaborating with the Account Management (AM) and Creative teams.
Ensure continuous improvement and refinement in the strategic planning process, maintaining high standards and flexibility in response to changing market conditions.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 2 years of experience in strategic planning, marketing, or business development.
Strong understanding of market research, consumer behavior, and business strategy.
Ability to lead cross-functional teams and manage multiple projects simultaneously.
Logical thinking with analytical skill, creative mindset.
Presentation ability in English as well as Vietnamese.
Ability to analyze data and develop actionable insights.