[Tasco Auto] Trade Marketing Manager

About TASCO Auto
Rebranded in 2024, TASCO Auto (formerly SVC Holding) is Vietnam's leading automotive force, with 86+ showrooms featuring top brands like Toyota, Ford, Hyundai, and Volvo. With 13.5% market share and over $1 billion in revenue, TASCO Auto continues to innovate, offering extensive opportunities in car sales through our subsidiary, Savico. Join TASCO Auto as we shape the future of Vietnam's automotive industry!
Position Overview
As a Trade Marketing Manager at Tasco Auto, you will play a key role in driving our brand visibility and consumer engagement through impactful marketing initiatives. Focusing on events, promotions, and both outdoor and indoor advertising, you will develop and execute strategies to strengthen our presence in the competitive automotive market.
Key Responsibilities
1. Event Management:
- Plan, organize, and execute automotive events, product launches, roadshows, and exhibitions to enhance brand presence and drive customer interest.
- Work closely with dealerships and partners to ensure successful on-ground activations that align with the brand's vision and sales goals.
- Manage event logistics, budgeting, and post-event evaluations to measure effectiveness and ROI.
2. Promotion Strategy:
- Develop and implement promotional campaigns that target both B2B and B2C markets, ensuring alignment with corporate sales objectives.
- Collaborate with the sales and product teams to create seasonal promotions, incentives, and special offers for new and existing vehicles.
- Track and analyze promotion performance to ensure maximum market penetration and sales uplift.
3. Outdoor and Indoor Advertising:
- Oversee the creation and placement of outdoor advertising, including billboards, banners, and vehicle displays, ensuring consistent brand messaging and visual impact.
- Manage indoor advertising at dealerships, showrooms, and other points of sale, ensuring that branding materials are up to date, engaging, and in line with current marketing campaigns.
- Coordinate with creative agencies and suppliers to design, produce, and install advertising materials that enhance brand visibility.