TMO - Senior Business Analyst (Segmentation Strategy)

Strategic Initiative C1 focuses on building a customer led segmentation model to better understand customer needs, create differentiated value propositions, design meaningful customer experiences, and drive customer engagement across priority customer segments.
Important Notes
Please note that this position is currently open to local candidates only and is not open for expatriate applicants
These are Individual Contributor (IC) roles, the primary expectation is hands on execution, analysis, solution development, and stakeholder collaboration rather than people management
These positions are business-oriented transformation roles within Banking & Financial Services. They are not IT Business Analyst positions
Prior experience in Banking, Financial Services. Candidates from unrelated industries will not be considered
1. WS1 - CUSTOMER INSIGHT & CVP MANAGEMENT a. Description
Conduct customer research and analyze customer behaviors, needs, pain points, and opportunities across customer segments
Develop customer personas, need states, and jobs-to-be-done frameworks
Consolidate insights from customer feedback, internal data, frontline observations, and market intelligence
Benchmark customer propositions and industry best practices
Support the design and continuous enhancement of Customer Value Propositions (CVP)
Translate customer insights into actionable business recommendations
b. Requirements
Must have 6 - 8 years of experience in Banking, Financial Services, Fintech, Customer Insight, Customer Segmentation, Product Strategy, Marketing, or Consulting
Strong qualitative and quantitative research capabilities
Experience analyzing customer behavior, customer needs, and market trends
Ability to convert research findings into practical business recommendations
Strong analytical thinking, storytelling, and presentation skills
2. WS2 - SOLUTIONS & CUSTOMER JOURNEY a. Description
Analyze customer needs and business problems to identify solution opportunities.
Gather, document, and manage business requirements and solution specifications.
Design solution concepts and assess business impact and feasibility.
Map current and future-state customer journeys.
Identify customer pain points and improvement opportunities.
Collaborate with Product, Technology, Operations, Risk, Data, and Business teams to deliver solutions.
Support MVP development, testing, pilots, and performance optimization.
b. Requirements
Must have 6 - 8 years of experience in Banking, Financial Services, Fintech, Business Analysis, Product Development, Digital Banking, Customer Experience, Service Design, or Business Transformation
Hands-on experience in requirements gathering and solution design
Strong understanding of customer journey mapping and process improvement
Ability to work effectively with both business and technology stakeholders
Strong problem-solving, communication, and stakeholder management skills
Experience supporting digital product delivery or transformation initiatives is preferred
3. WS3 - BUSINESS MANAGEMENT & GOVERNANCE a. Description
Analyze business performance across customer segments and identify growth opportunities.
Support KPI frameworks, scorecards, dashboards, and performance reporting
Build business cases, financial impact assessments, and benefits realization analysis
Collaborate with Finance, Data, and Business teams to ensure accurate measurement and reporting
Support governance processes, execution tracking, and strategic initiative monitoring.
Provide management insights to support prioritization and decision-making
b. Requirements
Must have 6 - 8 years of experience in Banking, Financial Services, Fintech, Business Planning, Performance Management, Strategy, Finance, PMO, Governance, or Transformation
Strong analytical and financial analysis skills
Experience developing KPIs, dashboards, scorecards, and management reports
Ability to translate data into actionable business insights
Strong stakeholder management and presentation skills
Experience in strategic execution, governance, or large-scale transformation programs is a plus