1.
Trade Marketing- Market survey & coordinate with sales to get insighted info in order to propose appropriate promotion program to push sales.
- Coordinate with sales to get insighted info in order to analyze and learn the sales programs of competitors.
- Evaluate program for better effectiveness.
- Research and recommend suitable POSM items.
- Manage brand image at the point of sale.
- Manage trade marketing budget.
2. Marketing & New Product development
- Lead in finding local or foreign partners & doing market research.
- Review transportation or other terms & price structure, and negotiate/make recommendation for Win-Win relationship with partners.
- Support on developing routes to market & marketing plans.
- Coordinate with sales to implement new launching plan.
- Coordinate to build price structure for new products.
- Propose trade marketing plans/programs for new products & brand awareness.
- Manage and develop the Company's owned media channels including website, facebook, Zalo...
- Monitor campaign's metrics and ensure effective marketing budget.