Trade Marketing Associate Manager

Unilever is proud of its Tea Business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea Business, named Ekaterra, to ensure it can best achieve its potential. The current vision for Ekaterra is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers
Trade Marketing Associate Manager plays a strategic role to ensure that marketing plans fit with channel/customer and shoppers' needs to maximize benefit for Ekaterra and our Customers. To achieve this goal, the Trade Marketing Manager needs to find all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization to maximize the return on spending. As a result, this position focuses on driving:
Increased brand penetration and profitable sales volume with the customers
Trade marketing efficiency and effectiveness while continually looking for growth opportunities.
As a member of a multi-national team, The Trade Marketing Lead must join international projects, if needed, and contributes to the Tea Business Expertise Profile around the world. Added roles might be added with clear communication and direction from Business Development Manager.
In the assigned channels, key responsibilities and tasks are:
1. Lead the development and implementation of trade category plan for assigned channel:
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities & JTBD (jobs to be done) within specific customers/channels
Build account/channel specific trade plans to align with total trade category plan to deliver category/brand goals.
Name trades spend opportunities and distribute funds for each sector while analysing risks.
Match brand goals with customer/market needs
Work with field sales team to ensure excellence in in-store activation & prepare trade selling kits for OOH channel
Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
Prepare promotion sell-out volume with attention to market intelligence information
Prepare input for brand and build incremental sales volume
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
Build forecast volume with distributors for NPDs
Allocate promotion volume to assigned channel/ customers in charge
Work out the brief for BTL agencies and sales team
In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Co-work with Distributor team in developing and executing category/ schematic shopper promotions:
Lead scheme proposal and execution
Lead the communication to internal and external stakeholders on the scheme
Follow up with POSM production gift sourcing and delivery to stores OTIF
Conduct ROI and post-promotion evaluation