Trade Marketing Executive (6-month contract)

Position Title:
Trade Marketing Executive (6-month Contract)
Function:
Marketing, E-commerce & Trade Marketing
Sub-function:
Trade Marketing
Location:
Ho Chi Minh City
Report to:
Trade Program Assistant Manager
Purpose of this position:
This is a 6‐month temporary, execution‐focused role responsible for supporting the operational delivery of trade programs and trade activation across Traditional Trade (TT), Modern Off-Trade (MOFT), and On‐trade (ONT).
Key contacts:
Internal: Trade Marketing, Brand Marketing, Revenue Growth Management, Sales, Procurement
External: Trade Program Agencies, Activation Agencies, Operations Partners
KEY RESPONSIBILITIES:
Trade Program & Activation Execution
Support the deployment and execution of trade programs, trade activations, consumer promotions, visibility initiatives, and in-store / OOH activities across channels.
Set up and administer trade programs on internal systems, ensuring alignment with approved mechanics and execution plans.
Coordinate with agencies, distributors, regional teams, and other stakeholders to ensure timely and compliant execution.
Support activation planning and execution aligned with brand campaigns, trade marketing priorities, and channel objectives.
Coordinate deployment of POCM, visibility assets, promotional materials, gifts, and sell-out tools across relevant channels and outlets.
Ensure all executions comply with approved standards, campaign requirements, and brand guidelines.
Work with agencies and partners to collect execution evidence, conduct market audits, and verify implementation quality in the market.
Support reward qualification, POC incentive fulfillment, and payout administration where applicable.
Agency & Vendor Management
Coordinate with agencies and vendors for production, delivery, and deployment of POCM, promotional materials, activation assets, and program rewards.
Track project timelines and ensure deliverables are executed according to agreed scope, quality, and deadlines.
Support the development and implementation of below-the-line execution solutions and operational requirements.
Liaise with digital and external partners to support O2O and other activation initiatives when required.
Tracking, Reporting & Performance Monitoring
Track execution progress, compliance, and operational KPIs across trade programs and activation activities.
Consolidate execution data, audit results, campaign outputs, and performance metrics for reporting purposes.
Prepare weekly, monthly, and post-campaign performance updates for stakeholders.
Identify execution gaps, operational risks, or deployment delays and coordinate corrective actions with relevant teams.
Support post-program and post-activation reviews through data consolidation, analysis, and key learnings documentation.
Budget & Administrative Management
Manage and coordinate administrative processes including PR, PO, GRN, payment requests, and supporting documentation.
Verify agency invoices, payment requests, and cost reconciliation against approved budgets and scopes.
Coordinate with Finance, Procurement, agencies, and vendors to ensure timely processing of payments and project closure.
Other Responsibilities
Support ad-hoc trade marketing projects, operational initiatives, and business priorities as assigned.
This role requires handling internal commercial and trade information. The hire is expected to comply strictly with company confidentiality and data handling policies.
KEY REQUIREMENTS
Education:
Bachelor's degree in Business, Marketing, Economics, or related field.
Graduates from other disciplines (e.g., Engineering, Technology, Science) are welcome if they demonstrate strong interest and motivation to pursue a career in Marketing / Trade Marketing
Industry Experiences:
At least 1 year of commercial experience, preferred in FMCG.
Exposure to TT and/or ONT and/or MOFT channels is an advantage.
Position Experiences:
At least 1 year of trade marketing, channel strategy, commercial planning or sales experience
Language:
Good communication skills in both Vietnamese and English
Computer:
Advanced Excel and data management skills, including the ability to structure, clean, validate, and analyze large datasets from multiple sources.
Experience working with complex and unstructured datasets to support business reporting and operational decision-making.
Knowledge / Skills:
Strong ownership
Strong decision-making ability
Analytical thinking & problem-solving skills
Data-driven mindset with the ability to analyze large datasets and identify business insights
Strong attention to detail and data accuracy
Highly self-motivated
Proficient in stakeholder management
Anheuser-Busch InBev (AB InBev) - The World's Largest Beer Company
Founded in 1366, Anheuser-Busch InBev (AB InBev) is headquartered in Leuven, Belgium, and operates in more than 50 countries with a global workforce of 150,000 employees.
AB InBev owns over 500 beer brands across 150 countries. In Southeast Asia, our portfolio includes Budweiser®, Corona®, Michelob Ultra®, and Hoegaarden®.
AB InBev Vietnam has proudly been recognized among the 100 Best Places to Work in Vietnam for six consecutive years (2020 - 2025) and honored as a Top Employer at both the country and regional levels for three consecutive years (2024 - 2026).
Create a future with more cheers with us! We're seeking passionate people who'll be inspired by brewing the world's most loved beers, building iconic brands and creating meaningful experiences.
AB InBev - Data Protection Policy
Anheuser-Busch InBev Vietnam Brewery Co., Ltd ("AB InBev") hereby undertakes to use the personal data received from the candidate for the recruitment process at AB InBev. AB InBev shall not provide or disclose personal data to external organizations without prior consent from the candidate.
To Applicants
Once you continue with the application process, this indicates that you hereby give your consent to AB InBev for processing the personal data that you are providing AB InBev.