Trade Marketing Executive

Promotional Program Development:
Develop and propose monthly and quarterly promotional programs tailored to the GT channel.
Ensure timely execution of promotional activities and monitor their effectiveness.
Market Analysis and Strategy:
Conduct market research to identify trends, opportunities, and competitive activities in the GT channel.
Develop strategies to increase market share and brand presence in traditional retail outlets.
Sales Support:
Collaborate with the sales team to align trade marketing strategies with sales objectives.
Provide sales teams with necessary marketing materials and support to achieve targets.
POSM Management:
Oversee the creation and distribution of Point of Sale Materials (POSM) to ensure timely and effective delivery.
Ensure POSM materials are aligned with brand guidelines and promotional strategies.
Budget Management:
Manage trade marketing budgets for the GT channel, ensuring cost-effective use of resources.
Track and report on the performance of trade marketing activities against budget.
Relationship Management:
Build and maintain strong relationships with key stakeholders, including retailers, distributors, and internal teams.
Act as a point of contact for trade marketing inquiries and issues within the GT channel.
Reporting and Analysis:
Prepare regular reports on trade marketing activities, including performance metrics and ROI analysis.
Provide insights and recommendations for continuous improvement of trade marketing strategies.