Trade Marketing Executive

Promotional Program Development:
Develop and propose monthly and quarterly promotional programs tailored to the MT channel.
Ensure timely execution of promotional activities and monitor their effectiveness.
Market Analysis and Strategy:
Conduct market research to identify trends, opportunities, and competitive activities in the MT channel.
Develop strategies to increase market share and brand presence in MT
Sales Support:
Collaborate with the sales team to align trade marketing strategies with sales objectives.
Provide sales teams with necessary marketing materials and support to achieve targets.
POSM Management:
Oversee the creation and distribution of Point of Sale Materials (POSM) to ensure timely and effective delivery.
Ensure POSM materials are aligned with brand guidelines and promotional strategies.
Budget Management:
Manage trade marketing budgets for the MT channel, ensuring cost-effective use of resources.
Track and report on the performance of trade marketing activities against budget.
Relationship Management:
Build and maintain strong relationships with key stakeholders, including retailers, distributors, and internal teams.
Act as a point of contact for trade marketing inquiries and issues within the MT channel.
Reporting and Analysis:
Prepare regular reports on trade marketing activities, including performance metrics and ROI analysis.
Provide insights and recommendations for continuous improvement of trade marketing strategies.
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 2-3 years of experience in trade marketing, preferably within the consumer goods industry.
Strong analytical skills and ability to interpret market data.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Ability to work independently and as part of a team.
Strong organizational and project management skills.
Ngành nghề: Bán hàng / Kinh doanh, Thực phẩm & Đồ uống, Tiếp thị / Marketing
Kinh nghiệm: 1 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh