Trade Marketing Executive

Mô tả Công việc
Assist the Trade Marketing Team Leader in executing sales-driven marketing activities across offline touchpoints and retail channels within the Southern region. Support nationwide campaign execution while ensuring operational alignment, execution quality, and localized store performance enhancement.
Key Responsibilities:
1. Trade Marketing Execution:
Execute monthly, quarterly, and yearly Trade Marketing activities for offline channels.
Support implementation of sales-driven marketing campaigns and localized initiatives within assigned regions.
Analyze trade area performance, customer behavior, and market opportunities to support business growth.
2. Campaign Rollout & Store Execution:
Execute rollout of: POSM, Offline activations/ Gifts, Seasonal campaigns, In-store communications, Store branding touchpoints
Ensure execution consistency and operational alignment across assigned stores.
Monitor implementation quality and timelines to ensure on-time and in-full rollout.
Conduct store visits and support execution audits when required.
3. Sales Performance Monitoring:
Track regional sales performance and campaign effectiveness on a weekly and monthly basis.
Support post-campaign reporting and performance analysis.
Collaborate with Operations and related stakeholders to improve store performance and customer experience.
4. New Store Opening (NSO) & Local Store Marketing (LSM):
Support Trade Marketing execution for New Store Openings (NSO), including: POSM setup, Launch preparation, Traffic-driving activities, Local activations
Execute Local Store Marketing (LSM) activities tailored to local trade areas.
5. Cross-functional Collaboration:
Coordinate with internal stakeholders to ensure effective campaign execution, including: Brand Marketing, Operations, Digital Transformation & IT, CRM/ App, Finance, Supply chain, Design Team
Support coordination with landlords, external partners, and vendors for local activities.