Trade Marketing Intern

About BHC
Bien Hoa Consumer (BHC) is a member of AgriS and operates as part of its Commercial Center (ComC), focusing on commercial operations, domestic distribution, international trading, and market development.
BHC brings together a diverse portfolio of Sugar and Sweetening Solutions, Coconut-based FMCG, Rice, and other value-added agricultural products. Working across R&D, Marketing, Supply Chain, Quality, Purchasing, Manufacturing, and other functions, BHC develops and commercializes products that meet quality, safety, regulatory, and business requirements.
We are looking for a Trade Marketing Intern to join our Marketing team and gain hands-on experience in Trade Marketing data, performance tracking, merchandising audit and field execution within the FMCG industry.
Key Responsibilities
Trade Marketing Data & Reporting
Support the team in collecting, consolidating and updating Trade Marketing data.
Work with Excel to organize, filter and track data related to retail outlets, merchandising activities and Trade Marketing execution.
Maintain tracking files, checklists and activity reports to support daily Trade Marketing operations.
Consolidate field data, images and observations into regular reports.
Support the team in monitoring execution results and identifying issues or gaps based on available data.
Merchandising Audit & Field Execution
Conduct field visits to supermarkets, grocery stores and convenience stores to audit retail execution.
Evaluate and score retail outlets based on merchandising and brand visibility checklists.
Capture images and record observations on display quality, POSM execution and compliance with brand guidelines.
Consolidate field findings and prepare reports for the Trade Marketing team.
Support the team in identifying execution gaps and improvement opportunities at retail outlets.
Trade Marketing Activities
Support the execution of in-store activations, product sampling and consumer engagement activities.
Assist with setting up booths, displays and POSM at retail outlets and event locations when required.
Prepare, transport and install materials such as standees, shelves, wobblers and backdrops.
Coordinate with suppliers and external partners for assigned activities.
Support other Trade Marketing projects and tasks assigned by the team.
Requirements
Final-year student or recent graduate in Marketing, Business, Communications, or a related field.
Good working knowledge of Microsoft Excel; comfortable with organizing, filtering and working with data.
Interested in Trade Marketing, retail execution and the FMCG industry.
Detail-oriented and comfortable working with numbers, reports and checklists.
Good communication, teamwork and coordination skills.
Willing to visit retail outlets and work in the field when required.
Previous experience in Trade Marketing, events, field sales or marketing activities is an advantage.
Knowledge of Canva or Photoshop is a plus.
Own a motorbike and familiarity with the local market area are preferred.
Proactive, responsible, hands-on and willing to learn.
What We Offer
Internship allowance
Hands-on experience in Trade Marketing within the FMCG industry.
Practical experience working with Trade Marketing data, Excel, tracking and reporting.
Exposure to merchandising audit, retail execution and field activities.
Opportunity to understand how Trade Marketing standards are translated into actual execution at the point of sale.
Opportunity to work on real business activities with the Marketing team.
Practical learning through collaboration with internal teams, suppliers and external partners.
A dynamic and collaborative working environment.
6-month internship opportunity, with potential for further career opportunities based on performance and business needs.
Why Join BHC?
Trade Marketing is not only about executing promotions or setting up displays. It is about understanding what is happening in the market and what the data is telling us.
At BHC, you will have the opportunity to work with Trade Marketing data and Excel at the office, while also visiting actual retail outlets to audit, score and observe merchandising execution.
You will experience the connection between:
Data → Retail Execution → Market Observation → Trade Marketing Decisions
If you enjoy working with Excel and data but also want to understand what is happening beyond the screen, this internship is an opportunity to gain practical experience across both office-based Trade Marketing operations and real market execution.
Working Information
Working Location: 63 Cao Thang Street, Ban Co Ward, Ho Chi Minh City
Working Arrangement: Monday - Friday: On-site | Saturday: Work from Home
Working Hours: [protected info]