Develop annual and quarterly
Trade Marketing strategies aligned with brand and business growth objectives.
Build tailored channel strategies for OTC, MT, and ETC to enhance brand presence, shopper experience, and commercial competitiveness.
Optimize trade investment and budget allocation to maximize ROI and sustainable channel performance.
Design and execute national and regional trade initiatives to drive sell-in and sell-out, including promotions, trade deals, incentives, and in-store visibility programs.
Lead end-to-end POSM planning: concept development, production, distribution and compliance monitoring.
Ensure excellence in execution at point of sale through strong collaboration with Sales and on-ground teams.
Monitor and evaluate trade programs using clear KPIs to assess effectiveness and propose continuous enhancements.
Analyze channel performance, pricing, market dynamics and competitor activities to inform timely trade interventions.
Safeguard channel balance by managing promotional mechanics, pricing architecture, and channel differentiation to avoid cannibalization.
Partner with Sales,
Brand Marketing, Finance and Supply Chain to align demand forecast, inventory planning, pricing strategy and activation calendar.
Build and maintain strong business relationships with key accounts, distributors and strategic trade partners.
Bachelor's Degree in Business, Marketing, Economics or related fields.
Minimum 5 years of Trade Marketing and Brand Marketing experience in FMCG, Consumer Healthcare or Pharmaceutical industry.
Proven success in managing multi-channel (omni-channel) trade environments such as OTC, MT, GT/ETC, and e-Commerce.
Experience working with pharmacy or healthcare channels is an advantage.
Strong commercial acumen, analytical thinking and data interpretation skills.
Demonstrated excellence in trade program design, execution and performance management.
Strong project management, stakeholder management and communication capabilities.
English proficiency (both spoken and written) is required.
High level of proficiency in Microsoft Office (Excel, PowerPoint); familiarity with BI tools is a plus.
Strategic, structured, and results-driven mindset.
Strong collaboration skills with the ability to influence cross-functional teams.
High sense of ownership, agility and resilience in a fast-paced growth environment.
Opportunity to join a high-growth, science-led organization shaping the future of probiotics.
A collaborative and performance-oriented culture that values innovation, ownership and leadership.
Competitive compensation and career development opportunities.
Full salary insurance; 13th salary, business bonus