1. Build and execute the trade category plan for the assigned categories:
• Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
• Work with GT field sales team to ensure excellence in in-store execution
• Analyze data (internal & external) to provide proper recommendation
2. Work with marketing team in launch/ re-launch and consumer promotion activities:
• Building Trade plan for campaign under assigned categories
• Prepare Allocation & tracking & follow up to ensure execution in the market
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation
3. Work out monthly rolling forecast for the specific channel(s):
• Lead monthly activity alignment with cross function
• Prepare sell-out volume monthly with rationale to supply chain
• Cooperate with Marketing team to provide volume of consumer promotion
• Monthly review the performance of spending by activities to assure the effective control of budget
4. Develop and execute all trade/ schematic shopper promotions:
• Work out and propose the scheme to Trade
Marketing Manager• Lead the communication to internal and external stakeholders on the scheme
• Conduct post-promotion evaluation
5. Others
• Tracking competitors' information
• University graduate in business administrative, foreign trade, economics.
• At least 2 years working experience in GT Trade Marketing for FMCG industry.
• Good analytical and influencing skill. Good sense of numbers.
• Good communication skill, both in Vietnamese and English.
• Proactive, and willing to work under pressure.
