Trade Marketing Manager

You've built experience, now use it where bold ideas meet real impact. At Opella, we're challenging how self-care works for millions of people and need leaders and experts ready to shape what's next. As an Trade Marketing Manager, you'll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
Our Team:
You will be part of the ASEA Trade Marketing & Revenue Growth Management team.
Our mission is to accelerate sustainable market growth by unlocking channel opportunities, enhancing in-store execution, and maximizing revenue across our brand portfolio. We do this by shaping winning commercial strategies, driving excellence in pricing, promotions, and trade investments, and enabling seamless collaboration across markets and functions. Together, we aim to outperform competition and embed a culture of performance, precision, and ROI focus in everything we do.
About the Role
As the Trade Marketing Manager, you will be the key orchestrator of trade strategy and execution across all commercial channels. You will work hand-in-hand with Sales, Brand, RGM, and Finance teams to ensure that brand strategies are translated into impactful, channel specific plans that drive visibility, conversion, and commercial performance.
This role demands a strong ability to collaborate cross-functionally, optimize trade investments, and ensure flawless execution in the field. You will be responsible for aligning promotional planning, in-store activation, and investment decisions with both brand priorities and channel realities, making this position central to Opella's commercial success in the country.
Key Responsibilities
1. Drive Channel Growth & Financial Delivery
Deliver volume, gross/net sales, gross margin, and BOI targets across sales channels.
Optimize trade spend and product mix to improve P&L profitability.
Monitor performance and adjust strategies to meet commercial targets.
Lead trade marketing input into monthly forecasts (IBP) and annual brand plans.
2. Lead End-to-End Trade Planning & Execution
Translate brand and category strategies into actionable trade plans by channel and customer.
Build and manage the annual trade activation calendar aligned with brand priorities and seasonality.
Develop impactful promotions, visibility programs, and in-store mechanics to win at the point of purchase.
Partner with RGM to design promo strategies and channel mix that maximize ROI.
3. Champion Cross-Functional Collaboration
Work closely with Sales teams to ensure trade plans are executed effectively across all commercial channels.
Align continuously with the Brand team to bring brand strategies to life at the point of sale, ensuring consistency and impact.
Collaborate with Finance and RGM to evaluate ROI and optimize promotional investments.
Act as the central connector between strategy and execution, ensuring seamless coordination across functions.
4. Channel Development & Executional Excellence
Champion growth plans for priority channels (e.g., Modern Trade, General Trade, or Pharmacies).
Drive outlet coverage, executional excellence, and shopper conversion within focus channels.
Lead pilots and innovation projects, scaling successful initiatives across the business.
Ensure consistent execution of tailored channel programs with field sales and account teams.
5. Trade Investment Monitoring & Optimization
Evaluate ROI and performance of trade activities with support from RGM and analytics teams.
Conduct post-activation reviews and integrate insights into future planning.
Propose innovative trade tactics that challenge the status quo and support commercial priorities.
About you
Qualifications & Experience
3-5 years of experience in Trade Marketing, Sales, Commercial Strategy, or RGM in FMCG or Consumer Healthcare.
Proven track record in channel development, in-store execution, and trade investment optimization.
Strong financial acumen and ability to translate insights into commercial strategies.
Experience working cross-functionally to influence outcomes and drive execution.
Skills & Attributes
Strategic thinker with a challenger mindset and strong problem-solving capabilities.
Highly collaborative and effective communicator across functions and levels.
Comfortable with ambiguity and fast-paced environments; adaptable and resourceful.
Fluent in English.
This is more than the next step in your career, it's a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we're ready for you. We are challengers. We are Opella.
About Us:
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at [protected info] .