Trade Marketing Specialist - Traditional Trade

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Senior Trade Marketing Specialist - Traditional Trade (GT/TT)
Location: Hanoi, Vietnam
Employment Type: Full-time
Sector: Consumer Electronics / Home Appliances
Channel Growth & Trade Activation
Architect and roll out end-to-end Traditional Trade campaigns - spanning product launches, seasonal promotions, and BTL store activations (sampling, consumer promos) - to accelerate sell-in and sell-out velocity.
Partner with Regional Sales and key distributors to negotiate and execute trade deals, ensuring clear alignment on program mechanics across internal teams and retail partners.
Drive adoption and retention of the B2B retailer loyalty program by onboarding high-potential dealers, tracking reward milestones, and optimizing member engagement.
In-Store Visibility & POSM Operations
Define and enforce merchandising standards across tiered retail outlets (key accounts vs. general shops), customizing display layouts to maximize shelf share.
Oversee the full lifecycle of Point-of-Sale Materials (POSM) - from forecasting and procurement to inventory allocation -guaranteeing on-time deployment at points of sale.
Lead and upskill the field merchandising team on display compliance, product positioning, and store-level execution excellence.
Commercial Analytics & Market Intelligence
Track and evaluate campaign ROI, sell-through trends, and stock availability via CRM/BI dashboards; deliver actionable weekly performance insights to prevent out-of-stock scenarios.
Conduct regular field audits to benchmark competitor pricing, promotional mechanics, and display presence, translating market observations into tactical recommendations.
Manage the annual Traditional Trade promotional calendar, proactively proposing clearance or bundle schemes for slow-moving inventory while resolving dealer feedback swiftly.