TRADE MARKETING SUPERVISOR - GT

1. Build and execute the trade category plan for the assigned categories:
- Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
- Work with GT field sales team to ensure excellence in in-store execution
- Analyze data (internal & external) to provide proper recommendation
2. Work with marketing team in launch/ re-launch and consumer promotion activities:
- Building Trade plan for campaign under assigned categories
- Prepare Allocation & tracking & follow up to ensure execution in the market
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation
3. Work out monthly rolling forecast for the specific channel(s):
- Lead monthly activity alignment with cross function
- Prepare sell-out volume monthly with rationale to supply chain
- Cooperate with Marketing team to provide volume of consumer promotion
- Monthly review the performance of spending by activities to assure the effective control of budget
4. Develop and execute all trade/ schematic shopper promotions:
- Work out and propose the scheme to Trade Marketing Manager
- Lead the communication to internal and external stakeholders on the scheme
- Conduct post-promotion evaluation
5. Others
- Tracking competitors' information