TRADE MARKETING SUPERVISOR - GT

Mô tả Công việc
1. Build and execute the trade category plan for the assigned categories:
Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
Work with GT field sales team to ensure excellence in in-store execution
Analyze data (internal & external) to provide proper recommendation
2. Work with marketing team in launch/ re-launch and consumer promotion activities:
Building Trade plan for campaign under assigned categories
Prepare Allocation & tracking & follow up to ensure execution in the market
In charge of in-store POSM design, briefing POSM/Activation team for production and installation
3. Work out monthly rolling forecast for the specific channel(s):
Lead monthly activity alignment with cross function
Prepare sell-out volume monthly with rationale to supply chain
Cooperate with Marketing team to provide volume of consumer promotion
Monthly review the performance of spending by activities to assure the effective control of budget
4. Develop and execute all trade/ schematic shopper promotions:
Work out and propose the scheme to Trade Marketing Manager
Lead the communication to internal and external stakeholders on the scheme
Conduct post-promotion evaluation
5. Others
Tracking competitors' information
Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
Work with GT field sales team to ensure excellence in in-store execution
Analyze data (internal & external) to provide proper recommendation
Building Trade plan for campaign under assigned categories
Prepare Allocation & tracking & follow up to ensure execution in the market
In charge of in-store POSM design, briefing POSM/Activation team for production and installation
Lead monthly activity alignment with cross function
Prepare sell-out volume monthly with rationale to supply chain
Cooperate with Marketing team to provide volume of consumer promotion
Monthly review the performance of spending by activities to assure the effective control of budget
Work out and propose the scheme to Trade Marketing Manager
Lead the communication to internal and external stakeholders on the scheme
Conduct post-promotion evaluation
Tracking competitors' information