Trợ lý Giám đốc Kinh doanh/ Assistant Director of Sales (base in HCM)

The Assistant Director of Sales is responsible for the planning and execution of strategic sales initiatives, overseeing department financials, and maximizing revenue opportunities. This role works closely with the Finance team and Director of Sales and marketing to align departmental goals with overall hotel targets, managing all group, transient, and catering sales activities to drive business growth.
Essential Duties and Responsibilities
1. Strategic Planning & Reporting
o Prepare, implement, and compile data for the strategic sales plan, weekly, monthly reporting, annual goals, and sales budget, and produce forecasts and other required reports.
o Analyze monthly P&L and month-end reports to identify deviations from business goals and formulate corrective actions.
2. Financial Management
o Collaborate with Finance in preparing and managing the department's budget and financial forecasts.
o Participate in management meetings to discuss progress towards business goals and develop annual business plans for the department.
3. Team Management & Leadership
o Conduct daily briefings with the sales team to communicate current key activities and objectives.
o Identify and develop high-potential team members, conduct performance reviews, manage performance issues, and maintain team motivation and professionalism.
4. Sales & Revenue Generation
o Direct all group, transient, and catering/banquet sales activities to maximize hotel revenue.
o Analyze competitive trends, customer feedback, and market changes to adapt sales strategies proactively.
5. Marketing & Public Relations
o Oversee all advertising, PR, and promotional activities in conjunction with corporate marketing.
o Actively participate in sales presentations, property tours, and customer meetings to drive business.
6. Guest Relations & Market Analysis
o Evaluate guest needs, the guest mix, and competitive trends to recommend relevant product or service adjustments.
o Engage with community and professional organizations to maintain visibility and enhance the hotel's positive image.
7. Operational Oversight
o Monitor team performance, conduct monthly departmental meetings, and ensure high standards of professionalism.
o Stay fully conversant with hotel fire, life safety, and emergency procedures.
8. General Duties
o Attend all briefings, meetings, and training sessions as assigned by management.
o Maintain personal appearance and hygiene standards, performing other reasonable duties as assigned.