Trưởng Phòng Marketing - Hanoi Branch

***Work location: TOTO Vietnam Co., Ltd - Hanoi Branch, 2nd Floor, Tower 2, Capital Place Building, 29 Lieu Giai, Ba Dinh, Hanoi
***JOB DESCRIPTION:
Objectives:
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and marketing strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams/digital team to design, test, and evolve lead-nurturing tactics
Responsibilities:
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis (both qualitative and quantitative), and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Manage, train & inspire the teams
***BENEFITS:
- Competitive salary package depending on your abilities and performance (negotiable);
- Health insurance for family;
- Having health check once a year, 15 days for annual leaves per year;
- Annual bonus twice in a year based on KPI and performance review;
- Annual salary revision based on the ability performance;
- Professional, active and friendly working environment, toward to developing manpower with inboard & outboard training courses;
- Opportunity to form a successful career path and long-term engagement with global brand company;