Trưởng Phòng Tuyển Sinh - Admissions Manager

JOB PURPOSE AND OBJECTIVES
The Admissions Manager is responsible for managing Viet Nam Tinh Hoa School's admissions process from enquiry through enrolment, ensuring a professional, efficient and positive admissions experience for prospective families. The Admissions Manager also oversees the Admissions team, coordinates admissions activities across relevant departments, and ensures the effective implementation of admissions procedures and services.
MAIN RESPONSIBILITIES
1. Admissions Management
- Develop and implement annual admissions action plans in alignment with the School's enrolment objectives. Propose ideas on admission initiatives and campaigns.
- Oversee the end-to-end admissions process, ensuring an efficient, consistent and high-quality experience from enquiry through enrolment.
- Monitor admissions progress, identify operational issues and implement appropriate improvements.
- Manage admissions consultations, assessments and engagement activities to support informed enrolment decisions and positive customer experiences.
- Coordinate admissions activities (e.g. school tours, admissions fairs and parent workshops) with the Head of School, Marketing Department and relevant stakeholders, ensuring effective communication and timely implementation.
- Manage the annual plan of school recruitment and retention events, working closely with the CEO and the Head of School to deliver high-quality customer experiences.
- Monitor admissions performance, student enrolment trends and operational effectiveness, implementing improvements where required.
- Prepare admissions forecasts and recommend appropriate actions to achieve enrolment objectives.
2. Customer Care & Cross-functional Collaboration
- Oversee customer care operations to ensure a welcoming, professional and consistent admissions experience.
- Ensure effective communication with prospective families and maintain high customer service standards across all admissions touchpoints.
- Monitor customer feedback, evaluate service quality and implement continuous improvements to enhance customer satisfaction.
- Collaborate with Marketing, Academic and Operations teams to support admissions, enrolment and student onboarding.
- Review admissions policies, procedures and workflows, promoting best practices in admissions and customer service.
3. Admissions System and Data Management
- Manage admissions systems (e.g. CRM, ISAMS), ensuring accurate, complete and up-to-date records.
- Oversee admissions data management to support effective customer relationship management and admissions operations.
- Monitor and analyse admissions pipeline performance, enrolment trends and retention data.
- Prepare admissions reports, forecasts and recommendations to support operational planning and decision-making.
- Ensure the integrity, confidentiality and compliance of admissions data.
4. Team Management and Leadership
- Lead, supervise and develop the Admissions team to achieve departmental objectives.
- Allocate workloads and resources to ensure efficient service delivery.
- Provide coaching, training and performance feedback to enhance team capability.
- Foster a collaborative, customer-focused and high-performing team culture.
- Support staff development in accordance with the School's policies.