Key Responsibilities:
As a Planning Executive, you will handle one or more scopes as below, depending on project requirements. You will work as a team and in alignment with Senior IMC Planner and Content Creative Specialists.
Plan and Develop Integrated Media solutions:
Create and present comprehensive plans and proposals for TV content sponsorships, integrated sampling campaigns with tech solutions, and sports/esports tournaments.
Collaborate with internal teams and external partners to align plans with client objectives.
Content Sponsorship and Creative Planning:
Identify opportunities for brands to sponsor engaging TV content or integrate seamlessly into digital platforms.
Collaborate with the creative team to design and deliver content sponsorship solutions that drive impact.
Tech Integration for Campaigns:
Propose and implement innovative tech solutions for sampling campaigns or integrated marketing initiatives.
Work closely with product/
business analysts to ensure seamless execution and measurable outcomes.
Sports and Esports Marketing Initiatives:
Design sponsorship and engagement strategies for sports or esports tournaments.
Monitor trends in sports/esports to ensure campaigns remain relevant and impactful.
Cross-functional Collaboration:
Coordinate with clients, creative teams, media vendors, and event management to deliver end-to-end solutions with Business teams.
Provide insights and recommendations backed by research and data analytics.
Qualifications and Skills:
Experience:
At least 2 years of experience in one or more of the following areas:
Digital Media
Content Sponsorship/Content Creative Planning
Tech Integration/Product Business Analysis
Event/Activation Management
Sports/Esports Marketing
Skills:
Strong understanding of media landscapes and integrated marketing strategies.
Excellent planning, proposal creation, and presentation skills.
Ability to analyze data and translate insights into actionable plans.
Creative problem-solving skills and a proactive mindset.
Strong communication and collaboration skills to work effectively with diverse teams.
Education: Bachelors degree in Marketing, Communication, Business, or a related field is preferred.
