UA Specialist (HCM)

Back to openings
UA Specialist - HCM
Full-time
Negotiable based on capability
Ho Chi Minh City
Openings: 1
Marketing
Staff
About This Role
Partner with Biz, Content and Product to build creative scripts - analyzing USP and user behavior, crafting messaging for each market
Work with the Creative team to produce, review and assure quality of creative ads
Propose and present UA campaign plans (budget, timeline, KPIs) to the Board of Directors
Execute UA campaigns across Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource and others
Monitor real-time campaign performance, evaluate target groups and respond quickly to market shifts
Use AdMob, AppLovin and similar tools to track behavior and performance, with deep analysis by creative and ad network
Analyze past campaigns and provide recommendations to product, content and creative teams
Phối hợp với Biz, Content và Product để xây kịch bản quảng cáo creative - phân tích USP, hành vi user và craft messaging cho từng thị trường
Làm việc với Creative team để sản xuất, review và đảm bảo chất lượng creative ads
Đề xuất và present kế hoạch UA campaign (budget, timeline, KPI) lên BOD
Thực thi UA campaign trên Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource...
Theo dõi performance real-time, đánh giá target group và phản ứng nhanh với biến động thị trường
Dùng AdMob, AppLovin... để track behavior, performance và phân tích sâu theo creative và ad network
Phân tích campaign cũ và đưa ra recommendation cho product, content và creative team
What we're looking for
Qualifications
2-3 years of User Acquisition experience for mobile games or apps
Proven experience independently running and managing large advertising budgets across multiple ad networks
Proficient in Appsflyer, Firebase, Google Analytics and AdMob
Deep understanding of CPI, ROAS, CTR, CVR, IPM and Retention with hands-on optimization
Skills
Strong multitasking - can run multiple campaigns at once and hit KPIs
Sharp analytical thinking with data-driven, insight-based decision-making
Strong communication and teamwork with Creative, Product, Content and Data teams
Experience at an international publisher or ASO knowledge is a strong plus
Benefits & perks
Attractive benefits for employees, including health insurance, company trips, team building activities, happy hours, birthday celebrations, and more.
Full employee benefits after the 2-month probation period in accordance with the Labor Law.
Annual leave and public holidays in compliance with the Labor Law and Company policies.
Social insurance, health insurance, unemployment insurance, and annual health check-ups provided after the probation period.
Opportunity to work in a young, dynamic, modern, and professional environment with strong career development prospects.
Access to training, coaching, and professional development opportunities.
Additional exclusive benefits in accordance with the Company's internal policies.
UA Specialist
SKYLINK Studio
Marketing
Full-time
Ho Chi Minh City
Openings: 1