UA Specialist

Welcome to Skylink Studio
Skylink Studio was researched and established in February 2021 and officially launched in March 2022, gathering members who are passionate and have many years of experience in the field of mobile games. With creativity, effort and dedication, Skylink Studio hopes to spread passion and bring great gaming experiences to the gaming community around the world.
What you will be doing
Partner with Biz, Content and Product to build creative scripts - analyzing USP and user behavior, crafting messaging for each market
Work with the Creative team to produce, review and assure quality of creative ads
Propose and present UA campaign plans (budget, timeline, KPIs) to the Board of Directors
Execute UA campaigns across Facebook Ads, TikTok Ads, Google Ads, Unity, AppLovin, IronSource and others
Monitor real-time campaign performance, evaluate target groups and respond quickly to market shifts
Use AdMob, AppLovin and similar tools to track behavior and performance, with deep analysis by creative and ad network
Analyze past campaigns and provide recommendations to product, content and creative teams
Requirements
Qualifications
2-3+ years of User Acquisition experience for mobile games or apps
Proven experience independently running and managing large advertising budgets across multiple ad networks
Proficient in Appsflyer, Firebase, Google Analytics and AdMob
Deep understanding of CPI, ROAS, CTR, CVR, IPM and Retention with hands-on optimization
Skills
Strong multitasking - can run multiple campaigns at once and hit KPIs
Sharp analytical thinking with data-driven, insight-based decision-making
Strong communication and teamwork with Creative, Product, Content and Data teams
Experience at an international publisher or ASO knowledge is a strong plus
What we offer
Competitive salary package with a 13th-month salary and performance-based bonuses.
Flexible working hours, allowing up to 1 hour of attendance flexibility.
Enjoy various employee engagement activities, including Daily Tea Breaks, Happy Hours, Team Building events, Company Trips, Birthday Celebrations, and other internal activities.
Comprehensive healthcare benefits, including Health Insurance and Annual Health Check-ups after the probation period.
Full statutory benefits, including Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) in accordance with Vietnamese labor law after completing the 2-month probation period.
Annual leave and public holidays in accordance with the Vietnamese Labor Code and company policies.
Continuous learning and career development through training programs, coaching, and opportunities to work with experienced professionals.
Additional employee benefits in accordance with Skylink Studio's internal policie
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