User Acquisition (UA) - Gaming

DzoGame is looking for a User Acquisition / Performance Marketing Specialist to drive player acquisition and growth for our PC and Mobile Game portfolio across Vietnam, Malaysia and Singapore.
We are looking for someone who combines Performance Marketing, Data, Creative Thinking and Game Understanding, with a strong interest in using AI and Automation to improve User Acquisition.
Responsibilities
What You'll Do
Plan, execute and optimize User Acquisition campaigns across Meta, Google, TikTok, YouTube and other relevant advertising networks.
Manage UA strategies across different game lifecycle stages: Pre-launch, CBT/OBT, Launch, Growth and Re-engagement.
Monitor and optimize key performance metrics including CPI, CPA, CAC, ROAS, LTV, Retention and Conversion Rate.
Analyze campaign performance by market, audience, creative, platform and player cohort.
Work closely with Creative and Content teams to develop and continuously test new:
Video concepts
Advertising hooks
Ad copies
CTAs
Audience strategies
Research competitors, gaming trends and new acquisition channels across Southeast Asia.
Work directly with the Malaysia / Singapore Regional Team on campaign planning, performance reviews and regional marketing initiatives.
AI & AutomationWe want UA to go beyond manual campaign operations.
You will be encouraged to explore how AI can improve:
Creative ideation and variation
Ad copy and localization
Creative performance analysis
Market & competitor research
Campaign reporting
Performance monitoring
UA workflow automation
Our goal is to continuously improve the loop:
Research → Creative → Campaign → Data → Optimization → Learning
Qualifications
What We're Looking For
2-3+ years of experience in User Acquisition, Performance Marketing or Digital Marketing.
Hands-on experience with Meta Ads, Google Ads and/or TikTok Ads.
Strong understanding of performance marketing and campaign optimization.
Experience in Gaming, Mobile Apps or Digital Entertainment is highly preferred.
Comfortable working with data and marketing analytics.
Good understanding of metrics such as CPI, CPA, ROAS, LTV and Retention.
Strong analytical and experimentation mindset.
Good communication and teamwork skills.
LanguageEnglish is required as you will work directly with our Malaysia and Singapore teams.
Chinese / Mandarin is a strong advantage, especially for China game market research, competitor analysis and working with Chinese partners or developers.
Nice to HaveExperience with
AppsFlyer / Adjust / Firebase
Looker Studio / Power BI / Tableau
SQL / Python
Automation / No-code tools
Generative AI tools such as ChatGPT, Gemini or Claude
Who We're Looking ForWe're not just looking for someone who knows how to run ads.
We're looking for a modern UA Marketer who can combine:
Gaming + Performance Marketing + Creative + Data + AI to help games launch, grow and scale across Southeast Asia.