Videographer

Role Purpose
Own the creation and production of self-selling video content that drives engagement and GMV growth. This role is responsible for developing monthly content strategies, producing original video assets, and collaborating with editors to scale content into high-performing formats across digital platforms.
Key Responsibilities
Develop and execute monthly content strategies for self-selling content based on business objectives, consumer insights, and platform trends.
Analyze content performance and optimize content direction, creative approaches, and production plans to improve GMV and engagement metrics.
Plan, shoot, and produce original content modules that serve as the foundation for content repurposing and scaling.
Create content concepts, storylines, and shooting plans aligned with brand positioning and audience needs.
Brief and manage Video Editors to transform original footage into multiple social-first, performance-driven video assets.
Work closely with Content Creators, Marketing, and Brand teams to ensure content aligns with campaign objectives and brand guidelines.
Identify emerging trends, content formats, and platform opportunities to maximize content effectiveness.
Ensure a consistent pipeline of high-quality content to support ongoing social commerce and performance marketing activities.
Requirements
2-4+ years of experience in videography, content production, social media content, or related fields.
Strong videography skills including planning, filming, lighting, composition, and storytelling.
Proven experience creating content for TikTok, Facebook, Instagram Reels, YouTube Shorts, or other short-form platforms.
Strong understanding of content performance metrics, audience behavior, and social commerce trends.
Experience working with editors and managing content production workflows.
Ability to interpret content performance data and translate insights into actionable content improvements.
Creative mindset with strong commercial awareness and a focus on driving business results.