Website SEO & Content Operations

About the role
We are looking for a hands-on SEO & Content Operations Executive to own the day-to-day execution of our [protected info] website. You will be the in-house specialist who turns the content and SEO plan into published, measurable output, and who holds our external partners to the standard we contracted them to.
Your mission is to grow organic visibility and organic revenue from the website, and to keep the site technically sound and commercially current as we launch new products and run seasonal campaigns.
Responsibilities
Your core mission is to execute the website SEO and content plan, oversee the delivery of our outsourced partners, and report performance against target.
SEO & Content Execution (40%)
Conduct keyword research and build content briefs aligned to the agreed keyword architecture.
Publish and maintain all website content on the CMS, including blog articles, category pages, and product pages.
Execute on-page optimisation across the site: title tags, meta descriptions, H1 structure, alt text, internal linking, and structured data markup.
Own the content calendar and deliver it on schedule, including seasonal clusters timed ahead of peak demand periods such as Tet.
Build and optimise landing pages for each product launch and sale campaign, and clean up temporary pages after each campaign closes.
Maintain the English version of priority pages to serve the expatriate customer segment.
Partner Oversight & Site Health (30%)
Manage the day-to-day working relationship with stakeholders including inhouse and outsourced SEO, content, and technical partners.
Verify every deliverable against the contracted scope before acceptance, confirming that technical fixes pass validation rather than accepting a completion report at face value.
Quality control of all content produced externally for keyword targeting, structure, and genuine usefulness to a Vietnamese buyer.
Run the regular crawl cycle to detect technical regressions introduced by theme changes, catalogue updates, and new collections, and resolve or route them to the correct owner.
Verify the Google Merchant Center product feed on each catalogue change to protect Shopping campaign performance.
Performance Tracking & Reporting (30%)
Own Google Search Console, Google Analytics 4, and the site audit and rank tracking tools on a day-to-day basis.
Submit a weekly progress note covering content published, partner deliverables accepted or rejected, issues encountered, and decisions required.
Submit a monthly performance report covering organic sessions, keyword rankings by cluster, indexed page count, site health score, and organic contribution to revenue, each measured against target.
Conduct a monthly partner performance review against contracted KPIs, based on your own verification rather than partner-supplied reporting.
Submit the following month's content calendar for approval ahead of each period.
Escalate immediately on ranking or traffic movements beyond agreed thresholds, indexing failures, site outages, and partner delivery slippage.
Monitor competitor content and keyword positions, and flag gaps where competitors rank and we do not.