The Account Manager - Social & Digital is responsible for leading client business and managing integrated campaign delivery across social and digital workstreams. Unlike the account model at many agencies where the role mainly acts as a communication bridge, this position is expected to directly engage in the professional work itself - from shaping direction and building plans to driving execution quality, managing deliverables, and guiding the team through day-to-day implementation. The role requires strong client leadership, hands-on understanding of social and digital communication, and the ability to coordinate effectively with internal teams, production partners, vendors, and stakeholders to ensure work is delivered on strategy, on time, on budget, and at a high standard.
Key Responsibilities
• Lead day-to-day account management and own key client relationships across assigned social and digital projects.
• Receive, clarify, and translate client briefs into clear internal direction, while ensuring strategic alignment, realistic scope, timeline, and budget control.
• Work closely with internal teams to develop communication approaches, content direction, campaign plans, implementation roadmaps, and presentation materials that address client objectives.
• Directly contribute to the professional work behind the account, rather than only coordinating across teams; stay close to the quality of ideas, deliverables, and execution throughout the project lifecycle.
• Present proposals, project recommendations, scopes of work, timelines, and cost estimates during pitching and project planning stages.
• Manage projects from planning to execution, ensuring all deliverables are on track, risks are surfaced early, and client requests are handled accurately and in a timely manner.
• Lead coordination with internal specialists, creative/content teams, production partners, media/vendors, booking partners, and relevant third parties to deliver integrated campaign outputs.
• Oversee and quality-control campaign execution across content, production, digital implementation, booking, and other activation-related deliverables where applicable.
• Proactively update clients on project progress, issues, dependencies, solutions, and next steps at every stage.
• Support new
business development by presenting company credentials, identifying client needs, joining brainstorming sessions, and helping shape suitable solutions.
• Guide and coach junior account team members, helping them improve ownership, communication, and working quality.
• Report directly to the Account Director and contribute to the overall growth and stability of client business.
Professional Skills:
• Strong experience in client leadership and professional relationship management in an agency environment.
• Solid understanding of integrated communications, with stronger relevance to social media, digital campaigns, content development, and execution management.
• Ability to think strategically while remaining hands-on and practical in implementation.
• Capable of leading projects beyond coordination only; able to challenge, refine, and improve work quality together with internal teams and partners.
• Good commercial sense, including scope control, budgeting awareness, cost estimation, and problem-solving ability.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Good command of English in both written and verbal communication.
• Highly organized, detail-oriented, and able to work effectively under pressure and tight deadlines.
• A collaborative mindset, sense of ownership, and the maturity to lead both clients and teams through complex projects.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• At least 5 years of experience in agency/client service/account management roles.
• Experience in Integrated Marketing Communications is required.
• Relevant experience in social and digital business is strongly preferred.
• Candidates with experience managing multi-disciplinary projects and working closely with strategy, content/creative, production, media, or activation teams will be highly valued.
Benefits:
· Competitive salary and compulsory schemes of social, health insurance and unemployment insurance.
· Health care policy included health insurance and annual medical examination.
· Company incentive trip.
· Training course and cross-training workshops among companies of Media Ventures Vietnam.
