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Mô tả công việc
Role Purpose:
• Execute new user recruitment strategy and trade activation across channels to increase penetration.
• Develop and execute Perfect Store programs which is included the 5Ps (Product, Placement, Promotion, Pricing & POSM) by channel and region.
The role is primarily responsible for but not limited to:
• Understand shopper insights, shopper journey, category, channel & customer trends across channels and regions by analysing sales information, retail audit (Nielsen), POS data as well as home-panel data (Kantar).
• Track and understand category, channel & customer trends and the company's performance
• Plan & execute new user recruitment strategy by various activation's across channels
• Perform full year organizing trade activation's in line with business objectives/ brand objectives.
• Manage the activity performance in collaborating with key commercial departments and external partners.
• Monitor effectiveness of Agencies/Suppliers on activation execution.
• Develop supported POSM requirements and allocate to events, outlet & campaign
• Manage resource of NR/PG force to ensure they are capable & efficient in executing new user recruitment, delivering brand message & product proposition to shoppers, discipline of in-store display & merchandising and sales off-take generation.
• Develop and propose activities to enhance visibility and fair share and location of main space and secondary display in stores
• Conduct regular market visits to check route coverage, availability and visibility of the products in the market and look for new business opportunities in order to safeguard the customer base, deliver sales, distribution, penetration objectives and increase market share.
• Manage Trade A&P within the given budget to deliver OPEX target.
Yêu cầu
• Bachelor's degree of business administration or marketing or equivalent.
• At least 4-year experience in trade marketing in a multi-national fast-moving consumer goods company (FMCG), experience in activation activities is a plus
• Teamwork and able to work under pressure.
• Good analytical and data processing skills in sales and trade marketing management.
• Above average oral and written communication skills in English and Vietnamese.
• Good computer literacy, particularly in spreadsheet and databases.
Quyền lợi
• Salary and bonus in accordance with the company
• Insurance policy in accordance with the company
• Paid leave policy in accordance with the company
Thông tin chung
- Ngày hết hạn: 20/09/2020
- Thu nhập: Thỏa thuận
