Ads Monetization Manager - Mobile Games

About Lihuhu Vietnam Co Ltd

Lihuhu Vietnam Co. Ltd is the Vietnamese subsidiary of a Singaporean parent company. Lihuhu specializes in developing casual mobile games for the European and American markets, with over 60 games and over 150 million downloads. With a team of dynamic and passionate employees, Lihuhu relentlessly pursues its ambition to create successful games.

Company Size: 50-100 employees

Job Overview:

As an Ad Monetization Manager, you will play a pivotal role in maximizing revenue through innovative advertising strategies within our mobile games. Your expertise will drive the development and execution of ad monetization strategies, ensuring that our games not only engage players but also generate optimal revenue. You will collaborate closely with Game Developers, User Acquisition, and Product Owner teams to implement and refine ad campaigns, track performance, and identify growth opportunities. The ideal candidate will be proactive, reliable, and capable of working in a fast-paced environment.

Key Responsibilities:

• Oversee and manage a substantial ad inventory
• Manage the advertising set-up and ad revenue optimization in our mobile games
• Manage relationships with ad networks and strategic partners: Admob, Facebook, Applovin, Unity, etc, to ensure effective ad delivery and performance
• Assess the revenue potential of various advertising networks, partners and new ad formats
• Run A/B tests to optimize monetization efforts: take a scientific method approach in setting up experiments, and analyzing results. You will own these tests and leverage the results
• Participate in negotiations with advertising partners to secure optimal revenue deals
• Navigate various advertising tools and dashboards to ensure proper delivery of ads and block offensive or unwanted ads
• Monitor and analyze ad performance metrics and player data among partners to optimize ad placements and increase revenue
• Collaborate with other departments to understand, implement, optimize, and achieve targets
• Collaborate with Game Designers and Product Owner to maintain our advertising architecture and integrate ads seamlessly into the gaming experience
• Stay current with industry trends and emerging technologies to drive innovation in ad monetization
• Provide detailed reports and insights on ad performance to stakeholders, offering recommendations for improvements
• Identify and address any issues related to ad placements, user experience, and revenue generation.

• Minimum 1 year of experience in ad monetization, preferably in the gaming industry
• Strong understanding of digital advertising and mobile gaming, including market trends and best practices
• Passion for games, and a love of quick feedback loops and results
• Prior experience in user acquisition, online marketing or ad monetization is an advantage
• Experience building a network of partners and keeping in regular contact with them
• Excellent analytical skills with a strong attention to detail and the ability to interpret complex data
• Fast learner and autonomous; analytical skills - a love for numbers
• Proficient in both written and spoken English.

Working Conditions:

• On-site at the company's office
• Equipment provided: iMac + extra screens
• Working hours: 7 hours/day, Monday to Friday. No overtime
• Professional, open, and encouraging work environment that fosters self-development, autonomy, responsibility, and minimal micromanagement.

Company Benefits:

• 13th-Month Salary
• Paid Annual Leave: 12 days per year, increasing by 01 day for each year of employment
• Paid Sick Leave: 3 days per year
• Health Insurance and annual health checkups for full-time employees
• Allowances: lunch and wellness stipends
• Free Daily Snacks and Beverages
• Company Trips: domestic and international trips 1-2 times per year, subject to business performance
• Learning Opportunities: access to cutting-edge technologies and continuous learning resources.