Ads Optimization Specialist (Melive)

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ABOUT THIS JOB
As the Ads Optimization Specialist, you'll be at the heart of our digital commerce engine.
This role focuses on optimizing end-to-end digital advertising campaigns and platform
performance across TikTok Shop, Shopee, Meta platforms (Facebook, Instagram, Threads),
and more. You'll own the campaign monitoring stack, ensuring every ad dollar is tracked,
optimized, and scaled for better returns.
1. Ads Performance Planning
- Build up the digital media plan as a solution for the platform's initiatives.
- Daily planning budget and tasks to deliver on time with acceptable result/ outcome.
2. Ads Performance Execution
- Monitor key performance metrics (CTR, CR, AOV, CPA, ROAS, GMV) and take corrective action to hit targets.
- Conduct A/B testing (creative, targeting, offer) to scale winners.
- Optimize budget allocation across channels to ensure maximum ROI.
- Analyze past campaign performance to refine budget allocation, targeting, and creative strategy.
3. Advanced Analytics & Reporting
- Maintain end-to-end dashboards using tools like Meta Ads Manager, TikTok Ads Manager, Tiktok Partner Center,... to consolidate campaign, channel, and product performance data.
- Develop and update ads performance plan dashboards that track key business metrics such as revenue targets, cost efficiency, sales by category/creator, profit margins, and product performance.
- Provide in-depth campaign performance reports, including trend analysis, channel effectiveness, and predictive insights.
- Regularly conduct funnel and cohort analyses to identify opportunities to improve conversion and retention.
- Share actionable insights across teams to inform marketing, content, and commercial strategies.
4. Marketplace Commercial Optimization
- Lead performance reviews across eCommerce platforms (TikTok Shop, Shopee, etc.) and identify commercial opportunities to boost GMV and profit margins.
- Monitor key commercial metrics: customer acquisition cost (CAC), repeat rate, average order value (AOV), and ROI per product line.
5. Creator & Affiliate Commercial Intelligence
Analyze ROI of creator and affiliate campaigns; optimize tiering, commission structures, and content formats.
Use attribution data and A/B testing to maximize paid push effectiveness and content impact.
Evaluate the business contribution of creators and suggest performance-based partnership models.
6. Cross-Functional Collaboration & Insights Sharing
Partner closely with the account, livestream, project teams, admin & finance to provide commercial insights that guide go-to-market decisions.
Standardize campaign performance reviews and ensure cross-team alignment with data-backed strategies.