Affiliate Marketing Senior Associate

About Us:
AIRR Labs, headquartered in Singapore, is a leading e-commerce enabler in Southeast Asia, specializing in FMCG, Beauty, and Lifestyle brands on platforms like TikTok Shop, Shopee, and Lazada. The company provides comprehensive digital commerce solutions, including content strategy, performance marketing, store management, short-form video production, livestreaming, and multi-channel fulfillment.
About the Job:
The Affiliate Marketing Senior Associate will take ownership of affiliate planning, performance reporting, and campaign strategy across TikTok, Shopee, and other social commerce platforms for a portfolio of brands.
Beyond executing creator campaigns, this role is responsible for building affiliate plans aligned with brand commercial targets, developing performance dashboards/reports that surface actionable insights, and guiding junior team members on execution best practices. The ideal candidate combines strong affiliate network experience with solid data analysis skills, and is comfortable translating platform data into strategic recommendations for both internal teams and brand stakeholders.
Job Responsibilities:
Affiliate Planning & Strategy
Develop monthly/quarterly affiliate plans per brand (creator mix, budget allocation, content format, timeline) based on campaign objectives and commercial targets received from the Account team.
Forecast affiliate-driven GMV/performance targets and recommend budget allocation across KOL tiers (macro/mid/micro/KOC) to optimize ROI.
Design and continuously refine affiliate commission structures and incentive programs to attract and retain high-performing creators.
Creator Sourcing & Relationship Management
Oversee sourcing, vetting, and onboarding of KOLs/KOCs and MCN partners; build and maintain a high-quality creator network/database segmented by category, performance tier, and audience fit.
Lead negotiations on pricing and contract terms for key/strategic creators; guide junior associates on negotiation and onboarding processes.
Campaign Execution Oversight
Guide briefing and content direction for creators to ensure alignment with brand guidelines and campaign objectives; review content quality before go-live for priority campaigns.
Act as escalation point for campaign execution issues (creator conflicts, delivery delays, content quality) across the affiliate team.
Data Reporting & Insights
Build and maintain performance reporting frameworks/dashboards (e.g., GMV, ROAS, CPA, conversion rate, top-performing creators/content) to track affiliate campaign effectiveness across platforms.
Analyze affiliate performance data to identify trends, root causes of underperformance, and opportunities for optimization; translate findings into clear, actionable recommendations for brand and internal stakeholders.
Prepare weekly/monthly performance reports and business reviews for Account/brand teams, highlighting key wins, risks, and next-step strategies.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
4-6 years of experience in affiliate marketing/social commerce, including hands-on experience in affiliate planning and performance reporting (not only creator booking execution).
Proven track record managing affiliate budgets and driving measurable ROI improvements.
Strong analytical skills; proficient with Excel and comfortable working with platform data.
Experience building reports/dashboards that translate data into business recommendations.
Strong negotiation, stakeholder management, and cross-functional collaboration skills.
Deep understanding of the TikTok/social commerce creator ecosystem and current trends.
Ability to manage multiple brands/campaigns simultaneously, prioritize effectively, and work well under pressure.