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Mô tả công việc
Take care touch points in the upper funnel of user journey for OTT streaming service
Take charge of ASO planning, execution, and tracking to maximize Mobile App's visibility (optimize keywords search, app's ranking, app's rating, store listing page) and boost user acquisition from App Stores (Google & Apple)
Support and work closely with stake holders to track, and optimize user acquisition campaigns across multi- digital platforms such as App Store, Google Search, Social, Web, ... to maximize effective outcome
Conduct market research (OTT market landscape, competitor reviews ...) and collect user feedback/ survey (user behavior, interests, satisfaction,...) for data-driven hypothesis and insights
Coordinate & align with other functional teams (Digital Sales, Product Development, Content Marketing, Marcom,...) for consistent actions
Prepare reports and keep close track on Marketing performance, app metrics, and market/ user research data
Other related tasks as assigned.
Yêu cầu
2 year experience in App/ Growth/ Digital/ Product Marketing
Proficiency in ASO operation on the App Stores
Experience in SEO/ SEM is an advantage
Master App/Web Analytic and Marketing tools such as: Google Console, Apple Connect, GA4, Google Trends, ...
Researching and building questionnaire skills
English and MS Office (Excel, PP) proficiency is a must
Basic design skills using Adobe Illustrator/ Photoshop/ Canva for artwork adaptation is preferred
Independence and teamwork mindset
User-centric orientation
Honest, proactive, and responsible in work attitude
Have high interest in Entertainment (Sports, Films, Shows) and use OTT streaming app regularly
Quyền lợi
Competitive salary
Professional & dynamic working environment
Good compensation & benefits
Opportunity to develop career path
Thông tin khác
Địa điểm làm việc
- Hà Nội: Tầng 15, Tháp A, Tòa nhà Handiresco, Ba Đình
Thông tin chung
- Ngày hết hạn: 12/03/2025
- Thu nhập: Thoả thuận
