Area Sales Manager - Horeca

Role Description
We are seeking an experienced Area Sales Manager - HORECA to drive business growth in the non-chain foodservice segment, with a strong focus on Bakeries, Restaurants, and Cafés, followed by Hotels.
The role is responsible for developing new customers, expanding market coverage, managing key accounts, and achieving sales targets in Ho Chi Minh City.
Key Responsibilities:
Develop new business opportunities across non-chain Bakeries, Restaurants, Cafés, and Hotels.
Build and maintain strong relationships with customers and key decision-makers.
Promote food ingredient portfolios, identify customer needs, and provide suitable product solutions.
Negotiate pricing and commercial terms to achieve sales and profitability targets.
Monitor market trends, competitor activities, and customer feedback.
Collaborate with internal teams on product demonstrations, promotions, and customer development.
Prepare sales forecasts, performance reports, and action plans.
Qualifications
5-7 years of experience in HORECA/Foodservice sales, preferably in food ingredients or FMCG.
Strong customer network in the non-chain Bakery, Restaurant, and Café segments is highly preferred.
Proven track record in new customer acquisition and sales target achievement.
Good knowledge of food ingredients, culinary applications, and market trends.
Strong communication, negotiation, and relationship-building skills.
Self-motivated, results-driven, and comfortable working in the field.
Bachelor's degree preferred.
Good English communication skills are an advantage.