Area Sales Supervisor - Infant Formula (Northern Region)

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OB AT A GLANCE
- Job Title: Area Sales Supervisor - Infant Formula (Northern Region)
- Company: Bellamy's Organic -Infant Formula business
- Report Line: National Sales Manager / General Sales Manager
- Location: Ha Noi - priority base
- Candidate Base: Living in Ha Noi strongly preferred; Greater Ha Noi area also accepted - Bac Ninh, Vinh Phuc, Hung Yen, Hai Duong, Phu Tho or Hai Phong, within daily or next-day reach of Ha Noi Territory
- Tier 1 (core cluster, weekly coverage): Ha Noi, Bac Ninh, Vinh Phuc, Phu Tho, Hung Yen, Hai Duong, Hai Phong, Quang Ninh. Tier 2 (extended North, monthly coverage): Nam Dinh, Thai Binh, Ninh Binh, Thanh Hoa, Nghe An and adjacent provinces
- Experience: 3 - 6 years
- Salary Range: 25M - 35M / month (Gross), plus yearly incentive
- Employment Type: Full-time
- Language: Vietnamese - native; English - working proficiency (written and spoken)
JOB SUMMARY
Take full ownership of the infant formula business across the Northern region: manage distributors' downstream network, achieve sales and distribution targets, and grow sell-out through store-level consumer education activities such as Mother Classes and feeding consultation sessions. This is a hands-on territory role - you will spend most of your time in the market, working directly with sub-distributors, mother & baby stores and pharmacies rather than only at distributor head-office level. The post is based in Ha Noi; candidates living in Ha Noi or the Greater Ha Noi area are preferred, and Tier 2 provinces are covered on a monthly trip cycle.
KEY RESPONSIBILITIES
Sales & Distribution Management
• Achieve monthly and quarterly revenue, volume, active-outlet, new-outlet and distribution-point (ND / WDS) targets for all assigned Northern provinces.
• Manage distributor and sub-distributor performance: order planning, stock health, sell-in vs sellthrough, coverage discipline and receivable control.
• Expand and protect coverage in the mother & baby (M&B) channel, pharmacies and modern trade; monitor price structures and prevent cross-territorial leakage or channel conflict.
Trade & Consumer Activities
• Plan and execute Mother Classes, feeding consultation sessions, in-store tasting days and pre/postnatal education activities at retail outlets; own invitation quality, turnout, conversion rate and cost per activity.
• Train distributor sales crews, store owners and shop assistants on product knowledge, age-stage positioning, recommendation scripts and objection handling.
• Deploy and audit merchandising standards, shelf share and POSM in key outlets; execute trade promotion and launch programmes in the territory.
Market Intelligence, Reporting & Compliance
• Report competitor activities in the territory - new SKUs, pricing, promotion schemes, channel policies and distributor changes.
• Work with Trade Marketing and Regulatory / Medical on campaign execution, strictly complying with Viet Nam's regulations on the marketing of milk and formula food for children under 6 years old (Decree 100/2014/ND-CP and related guidance).
• Maintain daily visit reports and CRM data; prepare monthly area business review and quarterly territory plans for the National Sales Manager.
BENEFITS:
• Gross monthly salary 25 - 35 million VND, negotiable according to experience and existing territory network.
• Performance bonus, full statutory social / health / unemployment insurance and annual health check.
• Relocation support is negotiable for candidates moving into the Ha Noi / Greater Ha Noi area for this role.
• Working under the Viet Nam Labor Code; selection is based on competence, experience and business requirement only.