Assistant Brand Manager OTC Product

Role Summary
Act as Brand Assistant for the Pain Management & Wellness category, supporting the Senior Brand Manager (SBM) in assigned marketing activities and projects.
Key Responsibilities
Work closely with agencies (Advertising, Market Research, Media & Digital) from briefing and proposal evaluation to finalization, execution, and close monitoring of brand activities, including online/offline communications, promotions, and activations, in line with the full-year plan.
Lead New Product Introduction (NPI) projects, artwork (AW) development, and integrated communication activities to ensure consistency with the Brand Heart, MAP, and communication strategy.
Execute, submit, and monitor promotional materials.
Partner with Area teams and cross-functional departments, including Regulatory Affairs (RA), Trade Marketing, Sales, Supply Chain, and Finance, to deliver ongoing projects.
Frequently monitor and evaluate brand performance, including media updates and FAQ tracking, to propose and execute appropriate initiatives to strengthen brand equity.
Monitor and report Advertising & Promotion (A&P) spending and activities.
Perform other tasks as assigned by the line manager and undertake related administrative responsibilities.
Requirements
Educational Background
Bachelor's degree, with a major in Marketing.
A strong background in marketing, particularly media and communications, is required.
Job-Related Experience
At least 4 years of experience in Marketing.
Demonstrated ability to manage multiple tasks and meet deadlines.
Strong communication and interpersonal skills.
Ability to apply analytical techniques to gather and interpret relevant data.
Other Job-Related Skills
Strong organizational skills and attention to detail.
Fluent in written and spoken English.
Open-minded, innovative, and results-oriented.
Agile, with strong problem-solving skills.
Good teamwork and collaboration skills.