Assistant Event Manager

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ROLE SUMMARY:
The Assistant Event Manager is responsible for designing and delivering the product / event in support of Senior Event Manager. Through a strong understanding of market trends and customer needs he / she will develop the long-term Event design, through both responding to existing customer feedback and identifying new and innovative opportunities to improve the Event. He / she will support the management of the P&L of a specific event, while supporting with the financial, operational and customer performance of each product. Working alongside Sales, Marketing and Operations, Assistant Event Manager will ensure all elements are aligned to create a successful Event.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Media/Content Management (20%):
- Write and distribute press releases, media kits, and pitch stories
- Work with PR agency to organize press conferences and media interviews
- Monitor media coverage
- Track PR metrics including media impressions, sentiment, and share of voice
- Analyze campaign effectiveness and provide insights
Event and Buyer Development (80%):
- Support the development of an Event's strategy and direction, to enrich the value proposition Informa Markets provides
- Develop and improve the customer experience at each Event, ensuring feedback is collated and incorporated
- Support Senior Event Manager in monitor of the side-event P&L, including successful conferences and seminars
- Liaise with Sales, Marketing and Operations teams to ensure all elements of the conference/ seminars are in alignment to create successful event
- Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
- Build relationships with key buyers, associations to understand both specific and wider market needs, feeding trends / issues back into Event strategy
- Develop deep industry knowledge through personal relationships and market analysis
- Work with Senior Event Executive to develop data of key buyers for the event in line with event KPIs