Category Management (Range, Net Sales Forecast-Value/Volume)
• Provide inputs to the development of the overall Go to Market plan according to the PH market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive
• Align with SEA on Category direction, including range size, pricing/margins, retail launches, and allocations
• Align with PH Channel leads and with the SEA CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
• Participate in the planning of account marketing plans related to product launches (including campaign door lists)
• Deliver an accurate Category Net Sales forecast (Net Sales, Standard Margin), working with PH Channel leads
• Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
Best in Class Consumer Experience
• Go-To-Market with a PH Distribution Strategy, as aligned with SEA
• Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
• Provide PH Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space
• Optimize the SPEED program with the Channels
• Monitor PLC list to ensure each category's pricing structure is protected
Actively Support Sell-In and Key Account Pre-Line Meetings
• Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)
• Drive the Go-To-Market process
In-Depth Understanding of Consumers and Competitors
• Understand how the Brand is positioned in the market versus the Competitor/s
• Monitor Market Trends and Competitor Activities to identify opportunities and gaps
Team & Self Development
• Constant evaluation to develop performance
• Consistently look for challenges and opportunities to improve business
• Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management
