Mô tả Công việc
- Develop and implement marketing plans to meet sales and market share targets, including product development, packaging design, pricing strategy, and product launch.
- Analyze brand positioning, consumer insights, and market trends to develop effective brand strategies.
- Translate brand elements into go-to-market strategies to optimize campaigns for ROI and KPI performance.
- Manage the brand's P&L, control A&P budget, and monitor consumer and competitor activities.
- Build relationships with key sales channels (Medical, Retail, Online) and develop strategic plans to drive business growth.
- Oversee product distribution and monitor consumer feedback to align brand strategy across the organization.
- Implement and manage
digital marketing campaigns (SEO/SEM, email marketing, online ads) to enhance brand presence on social media and digital platforms. Drive brand awareness, add customer value, maximize revenue, and build brand loyalty through innovative campaigns.
Yêu Cầu Công Việc
- Bachelor's degree in Marketing, Pharmacist, Business Administration, or related filed
- At least 5 years of experience in brand management,
brand marketing, or marketing management
- Proven ability to develop brand and marketing strategies and communicate
- Experience in identifying target audiences and devising effective campaigns
- Experience in Medical Channel, Cosmetic, Healthcare
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices