GLOBAL MARKETING MANAGER

Mô tả Công việc
Strategic Analysis and Planning
Analyze macro and micro environments, with a particular focus on international markets, to develop marketing strategies that align with the company's business orientation and global trends.
Build and implement marketing strategies based on target markets, segmentation, and positioning, leveraging insights from international market dynamics to lead and adapt to global trends.
Brand and Product Management
Manage and develop product portfolios for international markets to maintain brand reputation, personality, and value while creating opportunities for new brands tailored to specific countries.
Evaluate marketing performance, such as order growth, brand recognition, and customer acquisition. Report results and propose plans for improvement to upper management.
Coordinate with sales teams and local partners to execute effective marketing campaigns.
Corporate and Brand Development
Manage activities to establish and maintain the company's brand and product identity in international markets.
Oversee annual marketing budgets and ensure timely media activities aligned with strategic objectives.
Team Management
Build organizational structure and allocate human resources for the Marketing Global Department.
Develop and implement KPIs, competency assessments, and employee evaluations.
Train, coach, and guide team members while fostering collaboration across departments.
General Management
Provide advice to management on marketing-related matters.
Participate in company projects and ensure compliance with professional responsibilities.
Maintain relationships with relevant authorities and external partners for international marketing operations.