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Mô tả công việc
A. Job description
- Managing all marketing activities for the company.
- Developing the marketing strategy for the company in line with company objectives and enhance brand awareness.
- Coordinating marketing campaigns with sales activities.
B. Responsibilities
I/ Develop and execute Brand and Marketing strategy
- Working with SM Manager & CEO, develop company branding and marketing strategy, and make a short/middle-term plan for the brand.
- Execute the plan into action.
II/ Plan, manage & implement seasonal campaign
1/ Planning: Making plan
For seasonal campaign Tết, Mooncake, Xmas, Womenday, Valentines... and other seasonal
- P&L calculation
- Work with R&D for product development
- Develop concept for all marketing materials
- Promotion plan for online & offline channel
- Monthly and Quarterly marketing activities plan base on the sales plan
2/ Manage campaign
- Working with designer for Package design, Poster, Banner, Leaflet. And other online & offline marketing material
- Working with the agency, manage and oversee the performance of the campaign daily.
- Manage the content on online & social media channels (Facebook, Instagram, Website, Mailchimp, Google...)
- Follow the sale from B2B or Store leader to improve the result through marketing activities
- Tracking all measurements daily to make sure campaign running well or not and prepare for the next actions
III/ Manage regular marketing activities
Birthday cake & gift (online/offline) & Cooking class
- Analyze the industry trend and customer demand for Product & Service
- Work with R&D to develop the product that match demand
- Make plan content for marketing not only on social channel but also offline channel
- Monitor and improve stores display, decoration ,service to align with brand concept
- Weekly and monthly report
IV/ Develope marketing team
- Maintains team by recruiting and training employees (with HR)
- Motivating and inspiring the team to achieve the goal
- Review & evaluate staff performance & Leveraging individual staff strengths
C. KPI
Regular Online Marketing Activities (No of FB content/ Engagement rate...)
Campaign results: P&L
Customer satisfaction (loyalty to Brand)
Yêu cầu
- At least 4 year in the same position and in this have 1 year in the marketing leader position
- Working day: 6 days/week, (9:00 - 18:00)
- Strong at digital marketing, know how to use digital marketing tools
- Good communicator, Logical thinking/analytical skill
- Passionate to involve team member in the goals
- Open-minded, flexible to new things/experience
- Love Food (and cakes)
- Fluent English both Writing and speaking
- Design Skill is a plus (for example photoshop..)
- Good understanding of market research techniques, data analysis, and statistics methods
- Creativity and commercial awareness
- Maintain relationships with media vendors, suppliers, and publishers to ensure collaboration in promotional activities
Quyền lợi
- Having chances to get attractive company bonus every month/year
- Company trip once a year + Joining party
- Salary and position is reviewed 1 time a year
- Bonus by individual ability and company's performance.
- Social insurance, health insurance, unemployment insurance and other benefits
- Dynamic and sociable working environment.
Thông tin khác
Địa điểm làm việc
➢ Hồ Chí Minh (Hồ Chí Minh)
Ngành nghề
Quản Trị Thương Hiệu (Branding)
Tính chất công việc
Toàn thời gian
Yêu cầu về bằng cấp (tối thiểu)
Cao Đẳng
Yêu cầu kinh nghiệm
Trên 3 năm
Thông tin chung
- Ngày hết hạn: 30/04/2021
- Thu nhập: 23 - 29 triệu VNĐ
