Brand Communication Specialist

Overall purpose of the job:
Responsible for the execution of brand communication plans, developing storytelling content, and ensuring brand consistency across channels and materials. This role supports corporate and product communication activities while helping maintain a strong brand identity through clear messaging and consistent CI application.
1. Brand Communication Execution & Campaign Coordination
• Execute brand communication plans and campaigns in line with the company's communication direction, brand positioning, and business priorities.
• Support annual, quarterly, and campaign-based communication planning for corporate and product-related activities.
• Coordinate timelines, content requirements, and deliverables with internal teams and external partners to ensure smooth implementation.
• Ensure communication output is consistent with approved key messages and campaign objective
2. Brand Guideline, Corporate Identity (CI) & Quality Control
• Implement brand guidelines, corporate identity standards, templates, and communication rules across all materials and touchpoints.
• Review content, key visuals, layouts, and communication assets from internal teams or agencies to ensure brand consistency and quality.
• Work closely with the design and content teams to maintain visual and verbal coherence across campaigns, social content, event materials, and internal communications.
• Identify non-compliant materials and recommend revisions to improve brand consistency
3. Brand Storytelling, Social Content & Community Engagement
• Develop brand storytelling content that strengthens brand understanding, affinity, and relevance across target audiences.
• Develop brand-led social content such as customer stories, user-generated content, community content, trend-based content, and event-related communication.
• Coordinate community engagement activities that increase customer participation, amplify customer voice, and foster a stronger brand community.
• Coordinate with content, digital, and design teams to turn communication ideas into platform-ready assets.
• Track engagement performance and content quality, and recommend optimization ideas for future communication activities.
4. KOL/KOC Collaboration & Brand Amplification
• Handle KOL/KOC and influencer collaborations for brand communication campaigns, including briefing coordination, content alignment, posting follow-up, and performance tracking.
• Ensure influencer content reflects the brand tone, campaign message, and visual standards.
• Work with PR and Digital teams to maximize communication impact across earned, owned, and shared channels.
• Prepare recaps and basic analysis of brand communication amplification results
5. Internal Communication, Coordination & Continuous Improvement
• Support internal communication initiatives and internal information sharing related to company activities by working with HR and cross-functional teams to align communication execution in line with brand guidelines.
• Collaborate with event team to execute CSR activities and related communication materials, including messaging alignment, activity coordination, and post-activity follow-up.
• Prepare regular updates on communication outputs, content performance, and key learnings, and maintain organized communication assets and reference files for efficient execution.
• Monitor market trends, competitor communication, and audience response, and suggest ideas to improve brand communication effectiveness.