Brand Experience Supervisor - Trade Marketing

Công Ty TNHH Vòng Tròn Đỏ (Circle K)

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 30/07/2023

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

Việc làm Trade Marketing

Job Purpose:

Support BX Sernior Manager to develop and implement Trade Marketing plans to strategically drive customers count (CC) at stores through various marketing tools including offline communication (POSM), promotional campaigns, activations, e-voucher, events and partnership campaigns and make Circle K to be the most preferred CVS destination in consumers' mind.

Job accountabilities:

Drive CC to offline stores (NW, regional or store by store):
- Plan & run thematic, seasonal, and regional campaigns
- Conduct monthly promotions, spontaneous promotions
- Understand the trend in sales/cc situation by store/ cluster/ region together with customer behavior then come up with tactical campaigns
- Collaborate with partners for campaigns involving e-vouchers, e-wallets, co-branding promotions, etc
- Fulfill special activations requested by the Sales & Operations team
- Execute ad hoc promotions and communication for new products and Food Services products
Manage store space for advertising income with rate card & availability
Oversee in-store POSM, excluding LCD, audio ads, and Wi-Fi:
- Regularly review and enhance offline communication both inside and outside the stores to improve effectiveness and generate advertising income with proper POSM POG
- Manage & ensure high-quality finishing of POSM
- Come up with initiatives in POSM to engage customers in stores better
- Manage suppliers (printing, production, activation....) to provide the best quality of service and cost
Manage the sales of CK E-vouchers with KPIs
Analyze and generate monthly competitive reports on trade activities of competitors including:
- Thematic campaigns/ In-store POSM/ Partnerships, e-vouchers, ad hoc activations, and events
- Monitor and analyze market trends to continually improve in-store trade activities with innovative ideas
- Perform any additional tasks assigned by the Line Manager

Qualifications:

Bachelor in Marketing/Advertising/Business or related field preferred
Minimum 3 years of experience in marketing. Retail/CVS knowledge is an advantage
Good in spoken and written Vietnamese and English with confident presentation skill
Able to work independently as well as in a team
Good business sense, sales driven and strong problem solving skill
Possess a high level of responsibility, integrity, and commitment
Great interpersonal skill, creative, flexible, aggressive, passionate, attention to details, resourceful with can do and positive working attitude
Must be computer literate in Word, Power Point and Excel.

Send directly via e-mail: [protected info] or CONTACT US VIA Phone number: ([protected info] (please contact Recruitment team)

Thông tin chung

Ngày hết hạn: 30/07/2023
Thu nhập: Thỏa thuận

Giới thiệu công ty Xem trang công ty

Bắt đầu từ năm 1951 tại bang Texas, Mỹ, tới nay, Circle K đã trở thành một trong những thương hiệu cửa hàng tiện lợi uy tín rộng khắp, nổi tiếng trên toàn thế giới vì chất lượng sản phẩm và dịch vụ chăm sóc khách hàng tuyệt vời với hơn 16.000 cửa hàng, bao gồm:

Hơn 14.800 cửa hàng do công ty điều hành hoạt động tại Mỹ, Canada, Đan Mạch, Na Uy & Đông Âu
Hơn 2.380 cửa hàng Circle K nhượng quyền hoạt động tại nhiều nước khác nhau trên thế giới, gồm: Campuchia, Trung Quốc, Hy Lạp, đảo Guam,...

Quy mô công ty

Từ 1000 - 5000 nhân viên

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