Mô tả công việc
Brand Strategy & Positioning
• Develop and maintain the brand identity framework, including brand values, tone of voice, visual language, and messaging architecture.
• Ensure all brand expressions align with the company's strategic objectives and market positioning.
• Conduct regular brand audits to assess consistency and relevance across all channels.
• Monitor industry trends and competitor branding to identify opportunities for differentiation.
Visual & Creative Identity
• Own and evolve the brand guidelines (style guide), covering logo usage, typography, color palette, imagery, and iconography.
• Oversee the creation and quality control of all branded assets - digital, print, packaging, and environmental.
• Partner with design teams, agencies, and freelancers to produce on-brand creative materials.
• Ensure brand integrity across product design, UX/UI, marketing collateral, and corporate communications.
Brand Governance & Compliance
• Act as the internal brand guardian, reviewing and approving materials before publication or distribution.
• Educate and train internal stakeholders on brand standards and proper brand usage.
• Manage brand asset libraries and ensure teams have access to up-to-date approved materials.
• Oversee brand compliance with external partners, vendors, and licensees.
Campaign & Channel Support
• Collaborate with Marketing, Communications, and Product teams to ensure brand consistency across campaigns.
• Provide brand direction for digital channels including website, social media, email, and advertising.
• Support new product launches with brand identity development and rollout.
Measurement & Reporting
• Track brand awareness, perception, and equity metrics through surveys and analytics tools.
• Report on brand health KPIs and recommend actions to strengthen brand positioning.
Yêu cầu
Education & Experience
• Bachelor's degree in Marketing, Design, Communications, or a related field.
• 3 years of experience in brand management, brand design, or a similar role.
• Proven track record of managing a brand identity across multiple channels and markets.
Skills & Competencies
• Strong understanding of brand strategy, visual design principles, and consumer psychology.
• Proficiency with design tools such as Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Excellent written and verbal communication skills; ability to articulate brand vision clearly.
• Experience managing creative agencies and external partners.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• Analytical mindset - comfortable working with brand research data and performance metrics.
Nice to Have
• Experience with brand localization for international markets.
• Familiarity with UX/UI brand application in digital product environments.
• Background in typography or motion design.
Quyền lợi
Base salary: Negotiable
Professional working environment with opportunities to participate in international projects.
Full working equipment provided.
Professional training in financial and trading markets.
Career development and promotion opportunities.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:45 đến 18:00)
Nghỉ trưa 12:00 - 13:00
Thông tin chung
Nơi làm việc
- - Hồ Chí Minh: 45 Nguyễn Quý Cảnh, Phường Bình Trưng (Thành phố Thủ Đức cũ)
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 14/05/2026
