Brand Lead Awg 2026

1. Position Objectives:
Responsible for developing and executing brand activities for Alpha Works (Audio category) under the direction of the Marketing Manager, ensuring product and marketing initiatives are consistently implemented from development stage to commercialization:
• Consistent execution of brand positioning and messaging
• Product development aligned with strategy and market demand
• Effective Go-To-Market implementation
• Contribution to sales growth and brand performance
Report directly to: Marketing Manager
2. Key Responsibilities
A. Brand Strategy & Product Alignment
• Develop and execute short- to mid-term brand plans under the direction of the Marketing Manager.
• Propose brand positioning and product positioning for each product line-up
• Work closely with R&D and engineering teams during product development to ensure:
- Product concepts align with brand strategy
- Clear and communicable USPs
- Messaging reflects true product value
• Develop Product Story, Key Messages, and Communication Framework for each product.
• Monitor market trends, competitors, and consumer insights to recommend improvements.
B. Go-To-Market (GTM) & Product Launch
• Develop New Product Introduction (NPI) launch plans.
• Define target audience, channel mix, key messages, and rollout timeline.
• Align sell-in and sell-out plans with the Sales team.
• Develop and execute IMC campaign
• Coordinate with in-house teams (Media Production, Digital, Trade Marketing, Sales) during execution.
• Ensure brand consistency
C. Marketing Execution:
• Coordinate offline brand activities and events (brand activation, customer conferences, exhibitions, product experiences...).
• Develop and execute annual/quarterly promotion plans aligned with product strategy and sales targets.
• Propose, monitor, and optimize marketing budgets within approved plans.
• Coordinate production and deployment of POSM, display, and BTL materials for product launches and campaigns.
D. Digital Marketing Performance Management:
• Coordinate with Media, Digital, and Content teams to ensure marketing execution aligns with brand direction.
• Monitor and support optimization of marketing platforms (Facebook, Google, Website, CRM...).
• Track campaign performance, consolidate data, and recommend budget optimization.
• Research market trends and competitor intelligence.