Brand Manager (Adult Milk)

JOB SUMMARY
The Brand Manager will collaborate with the Associate Marketing Director to develop a strategic plan which ranges from strategic review, perfect implementation of the brand's strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.
Key Responsibilities
- Work with Associate Marketing Director for marketing plan of Adult Milk category/Adult Milk
- Define and develop strategies to maximize brand potential.
- Create and implement consumer and market development strategies.
- Develop and implement specific competitive strategies.
- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.
- Lead preparation of the brand plan, update, and long-range plan.
- Liaising closely with all relevant brand team members
- High level tactical planning.
- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).
Conformation:
- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
- Take part in cross-functional Project as required. Cooperate with cross-functional departments.