Brand Manager (Dulux Professional)

Fully manage all aspects of Marketing for brand Dulux Professional, corporate and provide full support within Marketing field to Project Sales Team to achieve Business objectives.
Marketing strategy:
Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
Propose and directly responsible for brand's health, in-market performance, including volume growth, market share and profitability.
Brand management:
Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.
Analyze brand performance, market situation and competitor's movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend action plans.
Cost control to ensure all activities is within marketing budget and optimize ROI.
Work closely with support functions to ensure smooth execution and delivery business objectives.
Product management:
Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
Monitor quality of current portfolio and conduct actions to fix if issues happen
Other:
Support Head of Brand to executing new initiatives, Ad-hoc project within Business to improve productivity of the team.