Brand Manager (FMCG or Pet Food)

1. Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
2. Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
3. Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
4. Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
5. Monitor the market with the specific attention on product's distribution, display, off-take, pricing, product's condition, to propose appropriate corrective measures
6. Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
7. Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company's objectives & resources, to serve the market need
8. Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
9. Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives
10. Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures
11. Propose the product cost saving whenever the opportunity arises
12. Effectively plan the production requirement and the consequent optimum inventory level