Brand Manager (Gastrointestinal), Abbott Pharmaceutical
Brand Manager (Gastrointestinal), Abbott Pharmaceutical
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 30/09/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 5 - 6 năm
Mô tả công việc
1, Summary:
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met
• Reporting directly to: Therapeutic Area Manager
• Subordinate: N/A
• High frequency of interaction: Field Force, Trade Marketing, Regulatory, OEC
• Working location: Melinh Point Tower, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM
2, Core job responsibilities:
• Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
• Prepare budgets, reports and forecasts in a timely manner
• Participate in annual budget Plan/ Update cycle
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Support Business Excellence recertification and sustain business excellence standards
• Effectively communicate with cross-functional teams, upwards and downwards
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met
• Reporting directly to: Therapeutic Area Manager
• Subordinate: N/A
• High frequency of interaction: Field Force, Trade Marketing, Regulatory, OEC
• Working location: Melinh Point Tower, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM
2, Core job responsibilities:
• Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
• Prepare budgets, reports and forecasts in a timely manner
• Participate in annual budget Plan/ Update cycle
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Support Business Excellence recertification and sustain business excellence standards
• Effectively communicate with cross-functional teams, upwards and downwards
Yêu cầu
• Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry, at lease 1-2 years at the same position
• Prefer background ETC
Core Skill Requirement
• Good at English.
• Proficient in verbal and written communication.
Core Trait/Behavior Requirement:
• A self-driven team player who possesses strong business acumen and interpersonal skills.
• Possess good organization, planning, problem analysis and problem solving skills.
Behavioral / Leadership Skill: Apply Abbott Capabilities Framework
Language Skill: Vietnamese/ Tiếng Việt & English/Tiếng Anh
Computer Skill: MS office
University/post-University medical/pharmaceutical degree
• Prefer background ETC
Core Skill Requirement
• Good at English.
• Proficient in verbal and written communication.
Core Trait/Behavior Requirement:
• A self-driven team player who possesses strong business acumen and interpersonal skills.
• Possess good organization, planning, problem analysis and problem solving skills.
Behavioral / Leadership Skill: Apply Abbott Capabilities Framework
Language Skill: Vietnamese/ Tiếng Việt & English/Tiếng Anh
Computer Skill: MS office
University/post-University medical/pharmaceutical degree
Quyền lợi
Thưởng
13-month salary & performance bonus
Chăm sóc sức khoẻ
Premium Healthcare
Đào tạo
Training & Development
13-month salary & performance bonus
Chăm sóc sức khoẻ
Premium Healthcare
Đào tạo
Training & Development
Thông tin khác
NGÀY ĐĂNG
26/08/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Dược > Phân Phối Dược Phẩm
KỸ NĂNG
Branding, Brand Health Tracking
LĨNH VỰC
Dịch vụ Y tế/Chăm sóc sức khỏe
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
26/08/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Dược > Phân Phối Dược Phẩm
KỸ NĂNG
Branding, Brand Health Tracking
LĨNH VỰC
Dịch vụ Y tế/Chăm sóc sức khỏe
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Thu nhập: Thỏa thuận
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 30/09/2024
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