Brand Manager (New Headcount)

Mô tả Công việc
Working target:
Ensure all marketing activities under right direction, contributing branding for typical business and develop business in short and long term, ensuring overall business development.
2.2. Scope of work:
- Develop, deployment, monitor marketing plans base on approved marketing strategies for growing Nabati brand(s).
- Effective management of the brand portfolio, brand activities to meet marketing and sales objectives for Nabati brand(s).
2.3. Key roles and responsibilities :
- Lead the Marketing lifecycle process for designated brand(s).
- Define and helps facilitate master plans for designated brand.
- Function as the information hub for designated brand(s).
- Monitor and advises designated brands.
- Develop and manage new product launch plan base on approved product portfolio strategies.
- Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
- Produces competitive analysis materials comparing product with its key competitors.
- Prepares plan, supervise, and analyse market research and identifies and tracks market trends in company's industry.
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Develops monthly and quarterly reports for management.
- Manage the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
- Manage budgets and financial related to marketing campaigns.
- Manage brand performance regarding to Marketing and Sales KPIs on weekly, monthly basis through 3C 4P and MKT Mix
- Analyse data to diagnose business problems related to designated brands.
- Develop and propose brand strategies and marketing plans for designated brands
- Work closely with all relevant Media people to integrate media mix plans.
- Orientation and cash case work for ABM according to specific KPI, ensuring the implementation of KPI of ABM
* Benefit package:
- Net Salary: Your take-home pay after deductions.
- 13th Month Salary & KPI Bonus - 12 days of annual leave
- Healthcare: Extra health coverage beyond the basic.
- Opportunities for professional development.
- Supportive and employee-centric work environment.
- Engagement Activities: Activities to enhance employee engagement and team spirit.