Brand Manager / Product Manager (OTC)
United Pharma Viet Nam
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 28/11/2024
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Kinh nghiệm: 4 - 5 năm
Mô tả công việc
Mô tả Công việc
The Brand Manager/ Product Manager acts as an overall champion for assigned brands, ensuring alignment with the company's objectives and strategy. Responsible for managing the entire product line life cycle from strategic planning to tactical activities. This includes developing new products and line extensions, defining brand vision, creating strategic plans, developing marketing plans, managing budgets, and working closely with internal and external parties to achieve goals.
Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
Define brand vision, positioning statements, and create strategies to support the vision.
Develop strong marketing plans to achieve sales, profit, and marketing objectives.
Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
Manage and monitor the brand's P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.
Lead and manage new product development, working closely with key enablers to ensure timely and feasible product launches.
Collaborate with Market & Customer Intelligence (MCI) to conduct market research for product development, specify necessary research, and visit customers and consumers to determine needs and desires.
Work closely with Demand Planners to develop product forecasts and monitor inventory and supply levels to ensure forecast accuracy; negotiate and align forecast targets with Trade Marketing.
Establish and build strong relationships with key opinion leaders, medical associations, and target customers across relevant therapeutic sectors.
Plan and conduct Continuing Medical Education (CME) Programs.
Provide sales teams and medical representatives with necessary support, including promotional materials and product training.
Develop promotional and communication materials that comply with regulatory, legal, and medical guidelines.
Conduct regular field visits to understand the current business state and generate new insights for strategies and programs to achieve company goals.
Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
Define brand vision, positioning statements, and create strategies to support the vision.
Develop strong marketing plans to achieve sales, profit, and marketing objectives.
Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
Manage and monitor the brand's P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.
Lead and manage new product development, working closely with key enablers to ensure timely and feasible product launches.
Collaborate with Market & Customer Intelligence (MCI) to conduct market research for product development, specify necessary research, and visit customers and consumers to determine needs and desires.
Work closely with Demand Planners to develop product forecasts and monitor inventory and supply levels to ensure forecast accuracy; negotiate and align forecast targets with Trade Marketing.
Establish and build strong relationships with key opinion leaders, medical associations, and target customers across relevant therapeutic sectors.
Plan and conduct Continuing Medical Education (CME) Programs.
Provide sales teams and medical representatives with necessary support, including promotional materials and product training.
Develop promotional and communication materials that comply with regulatory, legal, and medical guidelines.
Conduct regular field visits to understand the current business state and generate new insights for strategies and programs to achieve company goals.
The Brand Manager/ Product Manager acts as an overall champion for assigned brands, ensuring alignment with the company's objectives and strategy. Responsible for managing the entire product line life cycle from strategic planning to tactical activities. This includes developing new products and line extensions, defining brand vision, creating strategic plans, developing marketing plans, managing budgets, and working closely with internal and external parties to achieve goals.
Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
Define brand vision, positioning statements, and create strategies to support the vision.
Develop strong marketing plans to achieve sales, profit, and marketing objectives.
Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
Manage and monitor the brand's P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.
Lead and manage new product development, working closely with key enablers to ensure timely and feasible product launches.
Collaborate with Market & Customer Intelligence (MCI) to conduct market research for product development, specify necessary research, and visit customers and consumers to determine needs and desires.
Work closely with Demand Planners to develop product forecasts and monitor inventory and supply levels to ensure forecast accuracy; negotiate and align forecast targets with Trade Marketing.
Establish and build strong relationships with key opinion leaders, medical associations, and target customers across relevant therapeutic sectors.
Plan and conduct Continuing Medical Education (CME) Programs.
Provide sales teams and medical representatives with necessary support, including promotional materials and product training.
Develop promotional and communication materials that comply with regulatory, legal, and medical guidelines.
Conduct regular field visits to understand the current business state and generate new insights for strategies and programs to achieve company goals.
Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
Define brand vision, positioning statements, and create strategies to support the vision.
Develop strong marketing plans to achieve sales, profit, and marketing objectives.
Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
Manage and monitor the brand's P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.
Lead and manage new product development, working closely with key enablers to ensure timely and feasible product launches.
Collaborate with Market & Customer Intelligence (MCI) to conduct market research for product development, specify necessary research, and visit customers and consumers to determine needs and desires.
Work closely with Demand Planners to develop product forecasts and monitor inventory and supply levels to ensure forecast accuracy; negotiate and align forecast targets with Trade Marketing.
Establish and build strong relationships with key opinion leaders, medical associations, and target customers across relevant therapeutic sectors.
Plan and conduct Continuing Medical Education (CME) Programs.
Provide sales teams and medical representatives with necessary support, including promotional materials and product training.
Develop promotional and communication materials that comply with regulatory, legal, and medical guidelines.
Conduct regular field visits to understand the current business state and generate new insights for strategies and programs to achieve company goals.
Yêu cầu
Yêu Cầu Công Việc
Professional Background
Degree in Phamarcy, Business or Marketing with at least 4-5 years relevant work experience in Marketing and Product Management capacity.
Competency Requirements
Strong foresight and forward planning.
Organizational skills with the ability to multi-task.
Results-oriented with determination to get things done.
Ability to translate insights into actionable strategies.
Strong potential in strategy development and leadership.
Proven track record in product marketing within the pharmaceutical sector.
Detail-oriented with strong project management, analytical, problem-solving, communication, and interpersonal skills.
Proficient in Windows-based software.
Fluent in spoken and written English.
Willingness and ability to occasionally travel.
Professional Background
Degree in Phamarcy, Business or Marketing with at least 4-5 years relevant work experience in Marketing and Product Management capacity.
Competency Requirements
Strong foresight and forward planning.
Organizational skills with the ability to multi-task.
Results-oriented with determination to get things done.
Ability to translate insights into actionable strategies.
Strong potential in strategy development and leadership.
Proven track record in product marketing within the pharmaceutical sector.
Detail-oriented with strong project management, analytical, problem-solving, communication, and interpersonal skills.
Proficient in Windows-based software.
Fluent in spoken and written English.
Willingness and ability to occasionally travel.
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
Địa điểm làm việc
Hồ Chí Minh
Lầu 5, Tòa nhà Bảo Việt, 233 Đồng Khởi, P. Bến Nghé, Quận 1, TP. HCM
Hồ Chí Minh
Lầu 5, Tòa nhà Bảo Việt, 233 Đồng Khởi, P. Bến Nghé, Quận 1, TP. HCM
Thông tin chung
- Thu nhập: Cạnh tranh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 28/11/2024
Giới thiệu công ty
Xem trang công ty
UIP Việt Nam là thành viên của Unilab Group, một tập đoàn chuyên chăm sóc sức khoẻ tại châu Á có nhiều trụ sở hoạt động tại 10 quốc gia trong khu vực châu Á Thái Bình Dương, sản xuất khoảng 350 nhãn hàng dược phẩm được ưa chuộng với chất lượng cao và là những sản phẩm chuyên chăm sóc sức khoẻ cho người tiêu dùng. Những sản phẩm này được sản xuất tại 12 nhà máy trang bị hiện đại ở Philippines, Indonesia, Trung Quốc, Thái Lan và Việt Nam
UIP Việt Nam là thành viên của Unilab Group, một tập đoàn chuyên chăm sóc sức khoẻ tại châu Á có nhiều trụ sở hoạt động tại 10 quốc gia trong khu vực châu Á Thái Bình Dương, sản xuất khoảng 350 nhãn hàng dược phẩm được ưa chuộng với chất lượng cao và là những sản phẩm chuyên chăm sóc sức khoẻ cho người tiêu dùng. Những sản phẩm này được sản xuất tại 12 nhà máy trang bị hiện đại ở Philippines, Indonesia, Trung Quốc, Thái Lan và Việt Nam
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