** Marketing strategy:
- Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
- Propose and directly responsible for brand's health, in-market performance, including volume growth, market share and profitability.
** Brand management:
- Manage all aspect of brand and
trade marketing to build brand awareness, growth purchase intent and lead to sales.
- Analyze brand performance, market situation with macroeconomic impact and competitor's movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.
- Cost control to ensure all activities is within marketing budget and optimize ROI.
- Work closely with support functions to ensure smooth execution and delivery business objectives.
** Product management:
- Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
- Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
- Monitor quality of current portfolio and conduct actions to fix if issues happen
** Other:
- Support Head of Brand to executing new initiatives, Ad-hoc project within Business to improve productivity of the team.
