brand manager ( Trưởng Nhãn hàng)

Mô tả Công việc
Implement a marketing and sales strategy for one or more of product line/brand in order to meet established sales targets.
Perform a range of activities to effectively market assigned products/brands, such as portfolio selection; pricing; advertising/promotion campaigns; and monitoring sales performance.
Prepare sales forecasts and budgets; monitor sales volume, revenues and inventory; and adapt plans to improve the sales performance of the product line/brand.
Coordinate with RHQ to localize and implement marketing campaign including AP budget allocation, communication across channels
Plan and execute ALT/BTL activities including TVC, digital, event, activation and school tour
Liaise with sale team to create promotions campaigns/schemes for the product that are effective and appropriate for target customers.