Boutique Brand Collective is a leading premium boutique spirit importer and distributor that specializes in the finest boutique cocktail and super luxury spirits from aperitifs and liqueurs through to world leading fine whiskies and tequilas.
We're a collective of inquisitive bar industry spirits experts whose objective is to leverage our portfolio uniqueness to become an innovative hospitality industry leader across our markets.
Striving towards excellence is best delivered in service: strong responsiveness, our own logistics management, and a customer focus on education and drinks specialty.
- Analyzing our brands positioning and consumer insights
- Shape and communicate our vision and mission
- Translating brand elements into plans and go-to-market strategies
- Manage a team of marketing assistant working on brand initiatives (1 to 3)
- Measure and report performance of all marketing campaigns, and assess ROI and KPI's
- Own, Create and Control A&P Plan by Brand and Overall Marketing Budget
- Monitor market trends, research consumer markets and competitors' activities
- Manage the point-of-sale inventory and control in flow and out flow;
- Overseeing the production of advertisements, promotional materials and mail campaigns
- Ensure monthly and weekly reports are completed as requested;
- Social media and traditional media monitoring and management;
- Ad hoc required from management.
